Beendigung von Geschäftsbeziehungen

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    Original languageGerman
    Title of host publicationHandbuch Business-to-Business-Marketing : Grundlagen, Geschäftsmodelle, Instrumente des Industriegütermarketing
    EditorsKlaus Backhaus, Markus Voeth
    Place of PublicationWiesbaden
    PublisherSpringer Science+Business Media
    Publication date2015
    Edition2
    Pages249-259
    ISBN (Print)9783834946805
    ISBN (Electronic)9783834946812
    DOIs
    Publication statusPublished - 2015

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