Original language | German |
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Title of host publication | Handbuch Business-to-Business-Marketing : Grundlagen, Geschäftsmodelle, Instrumente des Industriegütermarketing |
Editors | Klaus Backhaus, Markus Voeth |
Place of Publication | Wiesbaden |
Publisher | Springer Science+Business Media |
Publication date | 2015 |
Edition | 2 |
Pages | 249-259 |
ISBN (Print) | 9783834946805 |
ISBN (Electronic) | 9783834946812 |
DOIs | |
Publication status | Published - 2015 |
Beendigung von Geschäftsbeziehungen
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review