Abstract
As digitalization accelerates and companies’ value propositions as well as business processes become increasingly embodied in information systems artefacts, the expandability and extendibility of these artefacts become critical conditions for the possibilities to venture into foreign markets. This short paper reports on the LEGO Group’s venture into China, examining the role of the company’s existing IS landscape during this process. Drawing on the literature on digital platforms, the analysis presents initial findings on how the platformization of a company’s IS landscape enables its internationalization capability.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 40th International Conference on Information Systems (ICIS) |
| Editors | Helmut Krcmar, Jane Fedorowicz, Wai Fong Boh, Jan Marco Leimeister, Sunil Wattal |
| Number of pages | 9 |
| Place of Publication | Atlanta, GA |
| Publisher | Association for Information Systems. AIS Electronic Library (AISeL) |
| Publication date | 2019 |
| Article number | 2863 |
| ISBN (Electronic) | 9780996683197 |
| Publication status | Published - 2019 |
| Event | 40th International Conference on Information Systems, ICIS 2019: Information Systems - The Heart of Innovation Ecosystems - International Congress Center Munich (ICM), Munich, Germany Duration: 15 Dec 2019 → 18 Dec 2019 Conference number: 40 https://icis2019.aisconferences.org/ |
Conference
| Conference | 40th International Conference on Information Systems, ICIS 2019 |
|---|---|
| Number | 40 |
| Location | International Congress Center Munich (ICM) |
| Country/Territory | Germany |
| City | Munich |
| Period | 15/12/2019 → 18/12/2019 |
| Internet address |
| Series | Proceedings of the International Conference on Information Systems |
|---|---|
| ISSN | 0000-0033 |
Keywords
- Internationalization
- Platformization
- Digital platforms