Becoming Ready for Internationalization: The Role of Platformization in the LEGO Group

Robert Lorenz Törmer

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Abstract

As digitalization accelerates and companies’ value propositions as well as business processes become increasingly embodied in information systems artefacts, the expandability and extendibility of these artefacts become critical conditions for the possibilities to venture into foreign markets. This short paper reports on the LEGO Group’s venture into China, examining the role of the company’s existing IS landscape during this process. Drawing on the literature on digital platforms, the analysis presents initial findings on how the platformization of a company’s IS landscape enables its internationalization capability.
Original languageEnglish
Title of host publicationProceedings of the 40th International Conference on Information Systems (ICIS)
EditorsHelmut Krcmar, Jane Fedorowicz, Wai Fong Boh, Jan Marco Leimeister, Sunil Wattal
Number of pages9
Place of PublicationAtlanta, GA
PublisherAssociation for Information Systems. AIS Electronic Library (AISeL)
Publication date2019
Article number2863
ISBN (Electronic)9780996683197
Publication statusPublished - 2019
Event40th International Conference on Information Systems, ICIS 2019: Information Systems - The Heart of Innovation Ecosystems - International Congress Center Munich (ICM), Munich, Germany
Duration: 15 Dec 201918 Dec 2019
Conference number: 40
https://icis2019.aisconferences.org/

Conference

Conference40th International Conference on Information Systems, ICIS 2019
Number40
LocationInternational Congress Center Munich (ICM)
CountryGermany
CityMunich
Period15/12/201918/12/2019
Internet address
SeriesProceedings of the International Conference on Information Systems
ISSN0000-0033

Keywords

  • Internationalization
  • Platformization
  • Digital platforms

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