@inbook{9aa6519fc0844d32bdaff571ae7a421a,
title = "Becoming a Business-to-Business Marketing Scholar",
author = "Adam Lindgreen and \{Di Benedetto\}, \{C. Anthony\} and \{De Ruyter\}, Ko and Ellram, \{Lisa M.\} and Christian Gr{\"o}nroos and Michael Hutt and Lambert, \{Douglas M.\} and Kohli, \{Ajay K.\} and Selma Kadic-Maglajlic and \{J. Robson\}, Matthew and \{Van der Borgh\}, Michel",
year = "2021",
doi = "10.4337/9781839101786.00010",
language = "English",
isbn = "9781839101779",
series = "How To Guides",
publisher = "Edward Elgar Publishing",
pages = "13--37",
editor = "Adam Lindgreen and \{Di Benedetto\}, \{C. Anthony\} and Jo{\"e}lle Vanhamme and John Nicholson",
booktitle = "How to Fast-track Your Academic Career",
address = "United Kingdom",
}