Becoming a Business-to-Business Marketing Scholar

Adam Lindgreen, C. Anthony Di Benedetto, Ko De Ruyter, Lisa M. Ellram, Christian Grönroos, Michael Hutt, Douglas M. Lambert, Ajay K. Kohli, Selma Kadic-Maglajlic, Matthew J. Robson, Michel Van der Borgh

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationHow to Fast-track Your Academic Career : A Guide for Mid-career Scholars
Number of pages25
Place of PublicationCheltenham
PublisherEdward Elgar Publishing
Publication date2021
ISBN (Print)9781839101779
ISBN (Electronic)9781839101786
Publication statusPublished - 2021
SeriesHow To Guides

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