Becoming a Business-to-Business Marketing Scholar

Adam Lindgreen; C. Anthony Di Benedetto; Ko De Ruyter; Lisa M. Ellram; Christian Grönroos; Michael  Hutt; Douglas M. Lambert; Ajay K. Kohli; Selma  Kadic-Maglajlic; Matthew J. Robson; Michel Van der Borgh

doi:10.4337/9781839101786.00010

Becoming a Business-to-Business Marketing Scholar

Adam Lindgreen, C. Anthony Di Benedetto, Ko De Ruyter, Lisa M. Ellram, Christian Grönroos, Michael Hutt, Douglas M. Lambert, Ajay K. Kohli, Selma Kadic-Maglajlic, Matthew J. Robson, Michel Van der Borgh

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Original language	English
Title of host publication	How to Fast-track Your Academic Career : A Guide for Mid-career Scholars
Number of pages	25
Place of Publication	Cheltenham
Publisher	Edward Elgar Publishing
Publication date	2021
Pages	13-37
Chapter	1
ISBN (Print)	9781839101779
ISBN (Electronic)	9781839101786
DOIs	https://doi.org/10.4337/9781839101786.00010
Publication status	Published - 2021

Series	How To Guides

Access to Document

10.4337/9781839101786.00010Licence: Unspecified

Handle.net

Persistent link

Cite this

Lindgreen, A., Di Benedetto, C. A., De Ruyter, K., Ellram, L. M., Grönroos, C., Hutt, M., Lambert, D. M., Kohli, A. K., Kadic-Maglajlic, S., J. Robson, M., & Van der Borgh, M. (2021). Becoming a Business-to-Business Marketing Scholar. In How to Fast-track Your Academic Career: A Guide for Mid-career Scholars (pp. 13-37). Edward Elgar Publishing. How To Guides https://doi.org/10.4337/9781839101786.00010

@inbook{9aa6519fc0844d32bdaff571ae7a421a,

title = "Becoming a Business-to-Business Marketing Scholar",

author = "Adam Lindgreen and {Di Benedetto}, {C. Anthony} and {De Ruyter}, Ko and Ellram, {Lisa M.} and Christian Gr{\"o}nroos and Michael Hutt and Lambert, {Douglas M.} and Kohli, {Ajay K.} and Selma Kadic-Maglajlic and {J. Robson}, Matthew and {Van der Borgh}, Michel",

year = "2021",

doi = "10.4337/9781839101786.00010",

language = "English",

isbn = "9781839101779",

series = "How To Guides",

publisher = "Edward Elgar Publishing",

pages = "13--37",

booktitle = "How to Fast-track Your Academic Career",

address = "United Kingdom",

}

Lindgreen, A, Di Benedetto, CA, De Ruyter, K, Ellram, LM, Grönroos, C, Hutt, M, Lambert, DM, Kohli, AK, Kadic-Maglajlic, S, J. Robson, M & Van der Borgh, M 2021, Becoming a Business-to-Business Marketing Scholar. in How to Fast-track Your Academic Career: A Guide for Mid-career Scholars. Edward Elgar Publishing, Cheltenham, How To Guides, pp. 13-37. https://doi.org/10.4337/9781839101786.00010

TY - CHAP

T1 - Becoming a Business-to-Business Marketing Scholar

AU - Lindgreen, Adam

AU - Di Benedetto, C. Anthony

AU - De Ruyter, Ko

AU - Ellram, Lisa M.

AU - Grönroos, Christian

AU - Hutt, Michael

AU - Lambert, Douglas M.

AU - Kohli, Ajay K.

AU - Kadic-Maglajlic, Selma

AU - J. Robson, Matthew

AU - Van der Borgh, Michel

PY - 2021

Y1 - 2021

U2 - 10.4337/9781839101786.00010

DO - 10.4337/9781839101786.00010

M3 - Book chapter

SN - 9781839101779

T3 - How To Guides

SP - 13

EP - 37

BT - How to Fast-track Your Academic Career

PB - Edward Elgar Publishing

CY - Cheltenham

ER -