Bayer HealthCare Delivers a Dose of Reality for Cloud Payoff Mantras in Multinationals

Till J. Winkler, Alexander Benlian, Marc Piper, Henry Hirsch

    Research output: Contribution to journalJournal articleResearchpeer-review


    Cloud services provide high cost advantages” is one of several often-quoted assertions (called mantras in this article) about payoffs from cloud computing. These mantras, however, have their origins in the experiences of small and mid-size companies, but, as the case of Bayer HealthCare’s cloud-based CRM rollout program shows, may not always be true for large multinational companies. To ensure payoffs from the cloud, multinationals must adopt strategies for coping with the inhibitors identified in this article.
    Original languageEnglish
    JournalM I S Quarterly Executive
    Issue number4
    Pages (from-to)193-208
    Publication statusPublished - 2014

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