Barriers of Purchasing Departments Involvement in Marketing Service Procurement

Research output: Contribution to journal › Journal article › Research › peer-review

Original language	English
Journal	Industrial Marketing Management
Pages (from-to)	892-902
ISSN	0019-8501
DOIs	https://doi.org/10.1016/j.indmarman.2009.06.010
Publication status	Published - 9 Oct 2009

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@article{24f48f90c79711dea6a6000ea68e967b,

title = "Barriers of Purchasing Departments Involvement in Marketing Service Procurement",

author = "Lydia Bals and Evi Hartmann and Thomas Ritter",

year = "2009",

month = oct,

day = "9",

doi = "10.1016/j.indmarman.2009.06.010",

language = "English",

pages = "892--902",

journal = "Industrial Marketing Management",

issn = "0019-8501",

publisher = "Elsevier",

}

TY - JOUR

T1 - Barriers of Purchasing Departments Involvement in Marketing Service Procurement

AU - Bals, Lydia

AU - Hartmann, Evi

AU - Ritter, Thomas

PY - 2009/10/9

Y1 - 2009/10/9

U2 - 10.1016/j.indmarman.2009.06.010

DO - 10.1016/j.indmarman.2009.06.010

M3 - Journal article

SN - 0019-8501

SP - 892

EP - 902

JO - Industrial Marketing Management

JF - Industrial Marketing Management

ER -