Barriers of Purchasing Departments Involvement in Marketing Service Procurement

Lydia Bals, Evi Hartmann, Thomas Ritter

Research output: Contribution to journalJournal articleResearchpeer-review

Original languageEnglish
JournalIndustrial Marketing Management
Pages (from-to)892-902
ISSN0019-8501
DOIs
Publication statusPublished - 9 Oct 2009

Cite this

@article{24f48f90c79711dea6a6000ea68e967b,
title = "Barriers of Purchasing Departments Involvement in Marketing Service Procurement",
author = "Lydia Bals and Evi Hartmann and Thomas Ritter",
year = "2009",
month = "10",
day = "9",
doi = "10.1016/j.indmarman.2009.06.010",
language = "English",
pages = "892--902",
journal = "Industrial Marketing Management",
issn = "0019-8501",
publisher = "Elsevier Inc.",

}

Barriers of Purchasing Departments Involvement in Marketing Service Procurement. / Bals, Lydia; Hartmann, Evi; Ritter, Thomas.

In: Industrial Marketing Management, 09.10.2009, p. 892-902.

Research output: Contribution to journalJournal articleResearchpeer-review

TY - JOUR

T1 - Barriers of Purchasing Departments Involvement in Marketing Service Procurement

AU - Bals, Lydia

AU - Hartmann, Evi

AU - Ritter, Thomas

PY - 2009/10/9

Y1 - 2009/10/9

U2 - 10.1016/j.indmarman.2009.06.010

DO - 10.1016/j.indmarman.2009.06.010

M3 - Journal article

SP - 892

EP - 902

JO - Industrial Marketing Management

JF - Industrial Marketing Management

SN - 0019-8501

ER -