B2B E-Commerce Diffusion: The Efficacy of Institutional Discourse

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Original languageEnglish
    Title of host publicationSocial and economic transformation in the digital era
    EditorsNikolaos Mylonopoulos, Nancy Pouloudi, Georgios I Doukidis
    Number of pages10
    Place of PublicationHershey
    PublisherIdea Group Publishing
    Publication date2004
    Pages56-75
    ISBN (Print)1591402670, 1591401593, 1591401585
    Publication statusPublished - 2004

    Cite this

    Viborg Andersen, K., & Zinner Henriksen, H. (2004). B2B E-Commerce Diffusion: The Efficacy of Institutional Discourse. In N. Mylonopoulos, N. Pouloudi, & G. I. Doukidis (Eds.), Social and economic transformation in the digital era (pp. 56-75). Idea Group Publishing.