B2B Branding: A Financial Burden for Shareholders?

Lars Ohnemus

    Research output: Contribution to journalJournal articleResearchpeer-review

    Abstract

    Udgivelsesdato: Mar
    Original languageEnglish
    JournalBusiness Horizons
    Volume52
    Issue number2
    Pages (from-to)159-166
    Number of pages8
    ISSN0007-6813
    DOIs
    Publication statusPublished - 2009

    Cite this