B2B Branding

A Financial Burden for Shareholders?

    Research output: Contribution to journalJournal articleResearchpeer-review

    Abstract

    Udgivelsesdato: Mar
    Original languageEnglish
    JournalBusiness Horizons
    Volume52
    Issue number2
    Pages (from-to)159-166
    Number of pages8
    ISSN0007-6813
    DOIs
    Publication statusPublished - 2009

    Cite this

    @article{13cc4600801011de8153000ea68e967b,
    title = "B2B Branding: A Financial Burden for Shareholders?",
    abstract = "Udgivelsesdato: Mar",
    author = "Lars Ohnemus",
    year = "2009",
    doi = "10.1016/j.bushor.2008.10.004",
    language = "English",
    volume = "52",
    pages = "159--166",
    journal = "Business Horizons",
    issn = "0007-6813",
    publisher = "Elsevier Inc.",
    number = "2",

    }

    B2B Branding : A Financial Burden for Shareholders? / Ohnemus, Lars.

    In: Business Horizons, Vol. 52, No. 2, 2009, p. 159-166.

    Research output: Contribution to journalJournal articleResearchpeer-review

    TY - JOUR

    T1 - B2B Branding

    T2 - A Financial Burden for Shareholders?

    AU - Ohnemus, Lars

    PY - 2009

    Y1 - 2009

    N2 - Udgivelsesdato: Mar

    AB - Udgivelsesdato: Mar

    U2 - 10.1016/j.bushor.2008.10.004

    DO - 10.1016/j.bushor.2008.10.004

    M3 - Journal article

    VL - 52

    SP - 159

    EP - 166

    JO - Business Horizons

    JF - Business Horizons

    SN - 0007-6813

    IS - 2

    ER -