B2B Branding: A Financial Burden for Shareholders?

    Research output: Contribution to journalJournal articlepeer-review

    Abstract

    Udgivelsesdato: Mar
    Original languageEnglish
    JournalBusiness Horizons
    Volume52
    Issue number2
    Pages (from-to)159-166
    Number of pages8
    ISSN0007-6813
    DOIs
    Publication statusPublished - 2009

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