B2B Branding: A Financial Burden for Shareholders?

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Abstract

Udgivelsesdato: Mar

@article{13cc4600801011de8153000ea68e967b,

title = "B2B Branding: A Financial Burden for Shareholders?",

abstract = "Udgivelsesdato: Mar",

author = "Lars Ohnemus",

year = "2009",

doi = "10.1016/j.bushor.2008.10.004",

language = "English",

volume = "52",

pages = "159--166",

journal = "Business Horizons",

issn = "0007-6813",

publisher = "Elsevier",

number = "2",

}