Awkwardness and What to Do with It: Contemplating Quality and Trustworthiness in Organizational Ethnography

Can-Seng Ooi, Juliette Koning

    Research output: Working paperResearch

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    This paper was prepared for the “Organizational Ethnography, Assessing its Impact” theme of the 26th EGOS Colloquium 2010, Lisbon. It examines awkward moments ethnographers encounter during their field studies. We present our experiences in China and Indonesia and raise issues on how ethnographers normally impart their findings. Personally uncomfortable field situations are usually marginalised or ignored, so as not to cast doubts on the quality of our field data. We argue that the quality of ethnography would actually increase when we reflect and interrogate our awkward moments. By doing so, we identify our own politics and relate our research agenda to that of our respondents.
    Original languageEnglish
    Place of PublicationFrederiksberg
    PublisherDepartment of International Economics and Management, Copenhagen Business School
    Number of pages20
    Publication statusPublished - Jun 2010
    SeriesCIBEM Working Paper Series


    • Ethnography
    • Qualitative methods
    • Reflexivity
    • Chinese businesses in Indonesia
    • Art worlds in China

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