Awareness and attitudinal sales effects of TV-campaigns

Flemming Hansen, Charlotte Madsen

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Original languageEnglish
Title of host publicationAdvertising research in the Nordic countries
EditorsFlemming Hansen, Lotte Yssing Hansen
Number of pages18
Place of PublicationFrederiksberg
PublisherSamfundslitteratur
Publication date2001
Pages359-376
ISBN (Print)8759308907
Publication statusPublished - 2001

Cite this

Hansen, F., & Madsen, C. (2001). Awareness and attitudinal sales effects of TV-campaigns. In F. Hansen, & L. Yssing Hansen (Eds.), Advertising research in the Nordic countries (pp. 359-376). Frederiksberg: Samfundslitteratur.
Hansen, Flemming ; Madsen, Charlotte. / Awareness and attitudinal sales effects of TV-campaigns. Advertising research in the Nordic countries. editor / Flemming Hansen ; Lotte Yssing Hansen. Frederiksberg : Samfundslitteratur, 2001. pp. 359-376
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Hansen, F & Madsen, C 2001, Awareness and attitudinal sales effects of TV-campaigns. in F Hansen & L Yssing Hansen (eds), Advertising research in the Nordic countries. Samfundslitteratur, Frederiksberg, pp. 359-376.

Awareness and attitudinal sales effects of TV-campaigns. / Hansen, Flemming; Madsen, Charlotte.

Advertising research in the Nordic countries. ed. / Flemming Hansen; Lotte Yssing Hansen. Frederiksberg : Samfundslitteratur, 2001. p. 359-376.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

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BT - Advertising research in the Nordic countries

A2 - Hansen, Flemming

A2 - Yssing Hansen, Lotte

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Hansen F, Madsen C. Awareness and attitudinal sales effects of TV-campaigns. In Hansen F, Yssing Hansen L, editors, Advertising research in the Nordic countries. Frederiksberg: Samfundslitteratur. 2001. p. 359-376