Awareness and attitudinal sales effects of TV-campaigns

Flemming Hansen, Charlotte Madsen

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Original languageEnglish
Title of host publicationAdvertising research in the Nordic countries
EditorsFlemming Hansen, Lotte Yssing Hansen
Number of pages18
Place of PublicationFrederiksberg
Publication date2001
ISBN (Print)8759308907
Publication statusPublished - 2001

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