Awareness and attitudinal sales effects of TV-campaigns

Flemming Hansen, Charlotte Madsen

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

Original language	English
Title of host publication	Advertising research in the Nordic countries
Editors	Flemming Hansen, Lotte Yssing Hansen
Number of pages	18
Place of Publication	Frederiksberg
Publisher	Samfundslitteratur
Publication date	2001
Pages	359-376
ISBN (Print)	8759308907
Publication status	Published - 2001

Handle.net

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title = "Awareness and attitudinal sales effects of TV-campaigns",

keywords = "TV-reklamer, Reklameeffekt, Reklamekampagner, Brands, STAS, ASTAS",

author = "Flemming Hansen and Charlotte Madsen",

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year = "2001",

language = "English",

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