Awareness and attitudinal sales effects of TV-campaigns

Flemming Hansen, Charlotte Madsen

Research output: Working paper › Research

Cite this

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title = "Awareness and attitudinal sales effects of TV-campaigns",

keywords = "TV-reklamer, Reklameeffekt, Reklamekampagner, Brands, STAS, ASTAS",

author = "Flemming Hansen and Charlotte Madsen",

note = "Opstilling: 659.1 han L{\o}be nr.: 0011474",

year = "2000",

language = "English",

type = "WorkingPaper",

}

TY - UNPB

T1 - Awareness and attitudinal sales effects of TV-campaigns

AU - Hansen, Flemming

AU - Madsen, Charlotte

N1 - Opstilling: 659.1 han Løbe nr.: 0011474

PY - 2000

Y1 - 2000

KW - TV-reklamer

KW - Reklameeffekt

KW - Reklamekampagner

KW - Brands

KW - STAS

KW - ASTAS

M3 - Working paper

BT - Awareness and attitudinal sales effects of TV-campaigns

CY - København

ER -