Awareness and attitudinal sales effects of TV-campaigns

Flemming Hansen, Charlotte Madsen

Research output: Working paper › Research

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title = "Awareness and attitudinal sales effects of TV-campaigns",

keywords = "TV-reklamer, Reklameeffekt, Reklamekampagner, Brands, STAS, ASTAS",

author = "Flemming Hansen and Charlotte Madsen",

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AU - Madsen, Charlotte

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KW - TV-reklamer

KW - Reklameeffekt

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KW - ASTAS

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BT - Awareness and attitudinal sales effects of TV-campaigns

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