Avoiding the Pitfalls of Reverse Innovation: Lessons Learned from EssilorOne Company’s Experiences Suggest how the Specific Challenges of Reverse Innovation may be Anticipated and Overcome.

Marine Hadengue, Nathalie de Marcellis-Warin, Max von Zedtwitz, Thierry Warin

Research output: Contribution to journalJournal articleResearchpeer-review


The economic benefits of reverse innovation are intuitively compelling, but this new innovation strategy presents several challenges to established firms, ranging from fears of product cannibalization to not-invented-here syndrome. French ophthalmic lens maker Essilor has experimented with reverse innovation over several projects; an examination of its experiences suggests how the specific challenges of reverse innovation may be anticipated and overcome to allow companies to better leverage the results of their global innovation efforts.
Original languageEnglish
JournalResearch Technology Management
Issue number3
Pages (from-to)40-47
Number of pages8
Publication statusPublished - 2017
Externally publishedYes


  • Reverse innovation
  • Emerging markets
  • Case study

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