Availability Cascades & the Sharing Economy: A Critical Outlook at Collaborative Consumption

Sarah Netter

Availability Cascades & the Sharing Economy: A Critical Outlook at Collaborative Consumption

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Abstract

In search of a new concept that will provide answers to as to how modern societies should not only make sense but also resolve the social and environmental problems linked with our modes of production and consumption, collaborative consumption and the sharing economy are increasingly attracting attention. This conceptual paper attempts to explain the emergent focus on the sharing economy and associated business and consumption models by applying
cascade theory. Risks associated with this behavior will be especially examined with regard to the sustainability claim of collaborative consumption. With academics, practitioners, and civil society alike having a shared history in being rather fast in accepting new concepts that will not only provide business opportunities but also a good conscience, this study proposes a critical study of the implications of collaborative consumption, before engaging in active promotion of this concept as the latest best fix.

Original language	English
Title of host publication	Macromarketing and the Crisis of the Social Imagination : Proceedings of the 39th Annual Macromarketing Conference
Editors	Alan Bradshaw, Mikko Laamanen, Alex Reppel
Place of Publication	Berlin
Publisher	The Macromarketing Society
Publication date	2014
Pages	79-93
Publication status	Published - 2014
Event	The 39th Annual Macromarketing Conference. 2014 - Royal Holloway, University of London, London, United Kingdom Duration: 2 Jul 2014 → 5 Jul 2014 Conference number: 39 http://macromarketing.org/?page_id=805

Conference

Conference	The 39th Annual Macromarketing Conference. 2014
Number	39
Location	Royal Holloway, University of London
Country/Territory	United Kingdom
City	London
Period	02/07/2014 → 05/07/2014
Internet address	http://macromarketing.org/?page_id=805

Series	Proceedings of the Annual Macromarketing Conference
Volume	2014
ISSN	2168-1481

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Netter, Sarah. / Availability Cascades & the Sharing Economy : A Critical Outlook at Collaborative Consumption. Macromarketing and the Crisis of the Social Imagination: Proceedings of the 39th Annual Macromarketing Conference. editor / Alan Bradshaw ; Mikko Laamanen ; Alex Reppel. Berlin : The Macromarketing Society, 2014. pp. 79-93 (Proceedings of the Annual Macromarketing Conference, Vol. 2014).

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title = "Availability Cascades & the Sharing Economy: A Critical Outlook at Collaborative Consumption",

abstract = "In search of a new concept that will provide answers to as to how modern societies should not only make sense but also resolve the social and environmental problems linked with our modes of production and consumption, collaborative consumption and the sharing economy are increasingly attracting attention. This conceptual paper attempts to explain the emergent focus on the sharing economy and associated business and consumption models by applyingcascade theory. Risks associated with this behavior will be especially examined with regard to the sustainability claim of collaborative consumption. With academics, practitioners, and civil society alike having a shared history in being rather fast in accepting new concepts that will not only provide business opportunities but also a good conscience, this study proposes a critical study of the implications of collaborative consumption, before engaging in active promotion of this concept as the latest best fix.",

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year = "2014",

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series = "Proceedings of the Annual Macromarketing Conference",

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pages = "79--93",

editor = "Alan Bradshaw and Mikko Laamanen and Alex Reppel",

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note = "The 39th Annual Macromarketing Conference. 2014 ; Conference date: 02-07-2014 Through 05-07-2014",

url = "http://macromarketing.org/?page_id=805 ",

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Netter, S 2014, Availability Cascades & the Sharing Economy: A Critical Outlook at Collaborative Consumption. in A Bradshaw, M Laamanen & A Reppel (eds), Macromarketing and the Crisis of the Social Imagination: Proceedings of the 39th Annual Macromarketing Conference. The Macromarketing Society, Berlin, Proceedings of the Annual Macromarketing Conference, vol. 2014, pp. 79-93, The 39th Annual Macromarketing Conference. 2014, London, United Kingdom, 02/07/2014. <http://macromarketing.org/?page_id=6>

Availability Cascades & the Sharing Economy: A Critical Outlook at Collaborative Consumption. / Netter, Sarah.
Macromarketing and the Crisis of the Social Imagination: Proceedings of the 39th Annual Macromarketing Conference. ed. / Alan Bradshaw; Mikko Laamanen; Alex Reppel. Berlin: The Macromarketing Society, 2014. p. 79-93 (Proceedings of the Annual Macromarketing Conference, Vol. 2014).

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

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Netter S. Availability Cascades & the Sharing Economy: A Critical Outlook at Collaborative Consumption. In Bradshaw A, Laamanen M, Reppel A, editors, Macromarketing and the Crisis of the Social Imagination: Proceedings of the 39th Annual Macromarketing Conference. Berlin: The Macromarketing Society. 2014. p. 79-93. (Proceedings of the Annual Macromarketing Conference, Vol. 2014).