Availability Cascades & the Sharing Economy: A Critical Outlook at Collaborative Consumption

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    In search of a new concept that will provide answers to as to how modern societies should not only make sense but also resolve the social and environmental problems linked with our modes of production and consumption, collaborative consumption and the sharing economy are increasingly attracting attention. This conceptual paper attempts to explain the emergent focus on the sharing economy and associated business and consumption models by applying
    cascade theory. Risks associated with this behavior will be especially examined with regard to the sustainability claim of collaborative consumption. With academics, practitioners, and civil society alike having a shared history in being rather fast in accepting new concepts that will not only provide business opportunities but also a good conscience, this study proposes a critical study of the implications of collaborative consumption, before engaging in active promotion of this concept as the latest best fix.
    Original languageEnglish
    JournalJournal of Macromarketing
    Issue number1
    Pages (from-to)127-128
    Publication statusPublished - 2015
    EventThe 39th Annual Macromarketing Conference. 2014 - Royal Holloway, University of London, London, United Kingdom
    Duration: 2 Jul 20145 Jul 2014
    Conference number: 39


    ConferenceThe 39th Annual Macromarketing Conference. 2014
    LocationRoyal Holloway, University of London
    CountryUnited Kingdom
    Internet address

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