Austria’s Competitiveness in Times of Digitalization: Still a Prime Location for HQs?

Phillip C. Nell, Jan Schmitt, Vladimir Preveden, Leo Hauska

Research output: Book/ReportReportResearch

Abstract

In this study, we investigate how managers perceive Austria as one of Europe's prime locations for divisional and corporate headquarters (HQ) and how this might change in the context of the ongoing digital transformation. Drawing on our quantitative survey results, we find that Austria as a HQ location will remain attractive and seems to be well prepared for the digital transformation. 74% of our respondents rate the technological infrastructure in Austria as positive. Similarly, the access to digitalization expertise from startups, law firms, consultants, etc. receives good ratings from 67% of our respondents. Consequently, the responding managers from divisional and corporate HQs predominantly predict that Austria will be able to retain or even attract more HQs in the future. The biggest hurdle for Austria appears to be a lack of digitalization talent: 59% disagree or strongly disagree with the notion that "Austria provides sufficient access to digitalization talent".
In this study, we investigate how managers perceive Austria as one of Europe's prime locations for divisional and corporate headquarters (HQ) and how this might change in the context of the ongoing digital transformation. Drawing on our quantitative survey results, we find that Austria as a HQ location will remain attractive and seems to be well prepared for the digital transformation. 74% of our respondents rate the technological infrastructure in Austria as positive. Similarly, the access to digitalization expertise from startups, law firms, consultants, etc. receives good ratings from 67% of our respondents. Consequently, the responding managers from divisional and corporate HQs predominantly predict that Austria will be able to retain or even attract more HQs in the future. The biggest hurdle for Austria appears to be a lack of digitalization talent: 59% disagree or strongly disagree with the notion that "Austria provides sufficient access to digitalization talent".
LanguageEnglish
Place of PublicationVienna
PublisherWirtschafts Universität Wien (WU)
Number of pages6
StatePublished - 2019
Externally publishedYes
SeriesStudy Report. Institute for International Business. Vienna University of Economics and Business (WU)

Cite this

Nell, P. C., Schmitt, J., Preveden, V., & Hauska, L. (2019). Austria’s Competitiveness in Times of Digitalization: Still a Prime Location for HQs? Vienna: Wirtschafts Universität Wien (WU). Study Report. Institute for International Business. Vienna University of Economics and Business (WU)
Nell, Phillip C. ; Schmitt, Jan ; Preveden, Vladimir ; Hauska, Leo. / Austria’s Competitiveness in Times of Digitalization : Still a Prime Location for HQs?. Vienna : Wirtschafts Universität Wien (WU), 2019. 6 p. (Study Report. Institute for International Business. Vienna University of Economics and Business (WU)).
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abstract = "In this study, we investigate how managers perceive Austria as one of Europe's prime locations for divisional and corporate headquarters (HQ) and how this might change in the context of the ongoing digital transformation. Drawing on our quantitative survey results, we find that Austria as a HQ location will remain attractive and seems to be well prepared for the digital transformation. 74{\%} of our respondents rate the technological infrastructure in Austria as positive. Similarly, the access to digitalization expertise from startups, law firms, consultants, etc. receives good ratings from 67{\%} of our respondents. Consequently, the responding managers from divisional and corporate HQs predominantly predict that Austria will be able to retain or even attract more HQs in the future. The biggest hurdle for Austria appears to be a lack of digitalization talent: 59{\%} disagree or strongly disagree with the notion that {"}Austria provides sufficient access to digitalization talent{"}.",
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Nell, PC, Schmitt, J, Preveden, V & Hauska, L 2019, Austria’s Competitiveness in Times of Digitalization: Still a Prime Location for HQs? Study Report. Institute for International Business. Vienna University of Economics and Business (WU), Wirtschafts Universität Wien (WU), Vienna.

Austria’s Competitiveness in Times of Digitalization : Still a Prime Location for HQs? / Nell, Phillip C.; Schmitt, Jan; Preveden, Vladimir; Hauska, Leo.

Vienna : Wirtschafts Universität Wien (WU), 2019. 6 p.

Research output: Book/ReportReportResearch

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Nell PC, Schmitt J, Preveden V, Hauska L. Austria’s Competitiveness in Times of Digitalization: Still a Prime Location for HQs? Vienna: Wirtschafts Universität Wien (WU), 2019. 6 p. (Study Report. Institute for International Business. Vienna University of Economics and Business (WU)).