Augmented Reality Technologies Selection Using the Task-technology Fit Model: A Study with ICETS

Nageswaran Vaidyanathan

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review


The emergence of Augmented Reality (AR) to enhance online and offline customer experiences is fueling great opportunities and multiple business cases. This paper examines how the AR technologies are selected by the Infosys Center for Emerging Technologies Solutions (ICETS) to develop solutions for various global users. A combination of interviews, emails, questions and a survey methodology was used to understand how the AR set up is selected with the users, where these technologies are being employed, the strengths and limitations, and where there is continued development with partners to mature. The iterative process enabled the mapping of user expectations and values to the technology characterisitcs to select the AR technology for a specific task. The Task Technology Fit (TTF) model was used to explain the theory for how user expectations and technology characteristics can be used to determine fit especially where the technology is still maturing.
Original languageEnglish
Title of host publicationTrends and Innovations in Information Systems and Technologies : Volume 2
EditorsÁlvaro Rocha, Hojjat Adeli, Luís Paulo Reis, Sandra Costanzo, Irena Orovic, Fernando Moreira
Number of pages10
Place of PublicationCham
Publication date2020
Article number240259
ISBN (Print)9783030456900
ISBN (Electronic)9783030456917
Publication statusPublished - 2020
Event8th World Conference on Information Systems and Technologies. WorldCIST 2020 - Hotel Montenegro Resort, Budva, Montenegro
Duration: 7 Apr 202010 Apr 2020
Conference number: 8


Conference8th World Conference on Information Systems and Technologies. WorldCIST 2020
LocationHotel Montenegro Resort
Internet address
SeriesAdvances in Intelligent Systems and Computing


  • Augmented reality
  • Emerging technology
  • AR technology
  • Task-Technology Fit (TTF)
  • Survey

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