Augmented Reality as a Technology Bringing Interactivity to Print Products

Anu Seisto, Maiju Aikala, Ravi Vatrapu, Timo Kuula

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

    Abstract

    Augmented Reality (AR) is the technique of superimposing virtual objects in the user's view of the real world, providing a novel visualization technology for a wide range of applications. Hence, it is a user interface technology that combines the perception of real environments with digital, virtual information. AR is also a promising tool for creating playfulness connected to printed items. In this study we present one example of creating an interactive and playful advertisement for a printed magazine by innovating possible outcomes together with a publisher (Aller), an advertiser (brand owner, Sinebrychoff) and technology experts (Undo and VTT). The whole process was carried out in close contact with the readers and their viewpoints were taken into account in several parts of the design process. Based on the results, more than the easiness of the application, the readers of the magazine studied valued the inspiration and connectedness that the use of the application offered. The overall rating of the application was positive and encouraging for the future use of the technology. It may also be concluded that the use of AR applications in conjunction with print products makes it possible to expand the scope of the traditional marketing mix.

    Original languageEnglish
    Title of host publicationAdvances in Printing and Media Technology
    EditorsNils Enlund, Mladen Lovreček
    Number of pages10
    Place of PublicationDarmstadt
    PublisherInternational Association of Research Organizations for the Information, Media and Graphic Arts Industries
    Publication date2012
    ISBN (Print)3981270452, 9783981270457
    Publication statusPublished - 2012
    EventThe 39th International Research Conference of the International Association of Research Organizations for the Information, Media and Graphic Arts Industries (iarigai) - The Best Western Premier Hotel Slon, Ljubljana, Slovenia
    Duration: 9 Sep 201212 Sep 2012
    Conference number: 39
    http://www.iarigai-ljubljana.org/

    Conference

    ConferenceThe 39th International Research Conference of the International Association of Research Organizations for the Information, Media and Graphic Arts Industries (iarigai)
    Number39
    LocationThe Best Western Premier Hotel Slon
    CountrySlovenia
    CityLjubljana
    Period09/09/201212/09/2012
    Internet address
    SeriesAdvances in Printing and Media Technology
    Volume39
    ISSN2225-6707

    Bibliographical note

    CBS Library does not have access to the material

    Cite this

    Seisto, A., Aikala, M., Vatrapu, R., & Kuula, T. (2012). Augmented Reality as a Technology Bringing Interactivity to Print Products. In N. Enlund, & M. Lovreček (Eds.), Advances in Printing and Media Technology International Association of Research Organizations for the Information, Media and Graphic Arts Industries. Advances in Printing and Media Technology, Vol.. 39