Attractiveness in Business Markets: Conceptualization and Propositions

Research output: Contribution to conference › Paper › Research › peer-review

Original language	English
Publication date	2007
Number of pages	10
Publication status	Published - 2007
Event	23rd IMP Conference, Manchester Business School - Manchester, United Kingdom Duration: 30 Aug 2007 → 1 Sept 2007 Conference number: 23

Conference	23rd IMP Conference, Manchester Business School
Number	23
Country/Territory	United Kingdom
City	Manchester
Period	30/08/2007 → 01/09/2007

Handle.net

@conference{db950e80a7cf11dc9bb5000ea68e967b,

title = "Attractiveness in Business Markets: Conceptualization and Propositions",

keywords = "udenforomr{\aa}de, leverand{\o}rsamarbejde, B2B-handel, B2B-markedsf{\o}ring, customer attractiveness",

author = "Chris Ellegaard and Thomas Ritter",

note = "l{\o}benummer: 077519; 23rd IMP Conference, Manchester Business School ; Conference date: 30-08-2007 Through 01-09-2007",

year = "2007",

language = "English",

}