Attractiveness in Business Markets

Conceptualization and Propositions

Chris Ellegaard, Thomas Ritter

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication date2007
Number of pages10
Publication statusPublished - 2007
Event23rd IMP Conference, Manchester Business School - Manchester, United Kingdom
Duration: 30 Aug 20071 Sep 2007
Conference number: 23

Conference

Conference23rd IMP Conference, Manchester Business School
Number23
CountryUnited Kingdom
CityManchester
Period30/08/200701/09/2007

Cite this

Ellegaard, C., & Ritter, T. (2007). Attractiveness in Business Markets: Conceptualization and Propositions. Paper presented at 23rd IMP Conference, Manchester Business School, Manchester, United Kingdom.
Ellegaard, Chris ; Ritter, Thomas. / Attractiveness in Business Markets : Conceptualization and Propositions. Paper presented at 23rd IMP Conference, Manchester Business School, Manchester, United Kingdom.10 p.
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title = "Attractiveness in Business Markets: Conceptualization and Propositions",
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author = "Chris Ellegaard and Thomas Ritter",
note = "l{\o}benummer: 077519; null ; Conference date: 30-08-2007 Through 01-09-2007",
year = "2007",
language = "English",

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Ellegaard, C & Ritter, T 2007, 'Attractiveness in Business Markets: Conceptualization and Propositions' Paper presented at, Manchester, United Kingdom, 30/08/2007 - 01/09/2007, .

Attractiveness in Business Markets : Conceptualization and Propositions. / Ellegaard, Chris; Ritter, Thomas.

2007. Paper presented at 23rd IMP Conference, Manchester Business School, Manchester, United Kingdom.

Research output: Contribution to conferencePaperResearchpeer-review

TY - CONF

T1 - Attractiveness in Business Markets

T2 - Conceptualization and Propositions

AU - Ellegaard, Chris

AU - Ritter, Thomas

N1 - løbenummer: 077519

PY - 2007

Y1 - 2007

KW - udenforområde

KW - leverandørsamarbejde

KW - B2B-handel

KW - B2B-markedsføring

KW - customer attractiveness

M3 - Paper

ER -

Ellegaard C, Ritter T. Attractiveness in Business Markets: Conceptualization and Propositions. 2007. Paper presented at 23rd IMP Conference, Manchester Business School, Manchester, United Kingdom.