Attractiveness in Business Markets: Conceptualization and Propositions

Chris Ellegaard, Thomas Ritter

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication date2007
Number of pages10
Publication statusPublished - 2007
Event23rd IMP Conference, Manchester Business School - Manchester, United Kingdom
Duration: 30 Aug 20071 Sep 2007
Conference number: 23

Conference

Conference23rd IMP Conference, Manchester Business School
Number23
CountryUnited Kingdom
CityManchester
Period30/08/200701/09/2007

Cite this

Ellegaard, C., & Ritter, T. (2007). Attractiveness in Business Markets: Conceptualization and Propositions. Paper presented at 23rd IMP Conference, Manchester Business School, Manchester, United Kingdom.