Attitudes Towards Advertising on Facebook and the Implications for Continuation Intentions

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication date2010
Number of pages10
Publication statusPublished - 2010
EventThe 39th EMAC Annual Conference 2010 - Copenhagen Business School, Frederiksberg, Denmark
Duration: 1 Jun 20104 Jun 2010
Conference number: 39

Conference

ConferenceThe 39th EMAC Annual Conference 2010
Number39
LocationCopenhagen Business School
CountryDenmark
CityFrederiksberg
Period01/06/201004/06/2010

Cite this

Kornum, N., & Bech Christensen, L. (2010). Attitudes Towards Advertising on Facebook and the Implications for Continuation Intentions. Paper presented at The 39th EMAC Annual Conference 2010, Frederiksberg, Denmark.
Kornum, Niels ; Bech Christensen, Lars. / Attitudes Towards Advertising on Facebook and the Implications for Continuation Intentions. Paper presented at The 39th EMAC Annual Conference 2010, Frederiksberg, Denmark.10 p.
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title = "Attitudes Towards Advertising on Facebook and the Implications for Continuation Intentions",
author = "Niels Kornum and {Bech Christensen}, Lars",
year = "2010",
language = "English",
note = "null ; Conference date: 01-06-2010 Through 04-06-2010",

}

Attitudes Towards Advertising on Facebook and the Implications for Continuation Intentions. / Kornum, Niels; Bech Christensen, Lars.

2010. Paper presented at The 39th EMAC Annual Conference 2010, Frederiksberg, Denmark.

Research output: Contribution to conferencePaperResearchpeer-review

TY - CONF

T1 - Attitudes Towards Advertising on Facebook and the Implications for Continuation Intentions

AU - Kornum, Niels

AU - Bech Christensen, Lars

PY - 2010

Y1 - 2010

M3 - Paper

ER -

Kornum N, Bech Christensen L. Attitudes Towards Advertising on Facebook and the Implications for Continuation Intentions. 2010. Paper presented at The 39th EMAC Annual Conference 2010, Frederiksberg, Denmark.