Attitudes Towards Advertising on Facebook and the Implications for Continuation Intentions

Niels Kornum, Lars Bech Christensen

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication date2010
Number of pages10
Publication statusPublished - 2010
EventThe 39th EMAC Annual Conference 2010 - Copenhagen Business School, Frederiksberg, Denmark
Duration: 1 Jun 20104 Jun 2010
Conference number: 39

Conference

ConferenceThe 39th EMAC Annual Conference 2010
Number39
LocationCopenhagen Business School
CountryDenmark
CityFrederiksberg
Period01/06/201004/06/2010

Cite this

Kornum, N., & Bech Christensen, L. (2010). Attitudes Towards Advertising on Facebook and the Implications for Continuation Intentions. Paper presented at The 39th EMAC Annual Conference 2010, Frederiksberg, Denmark.