Assimilative Versus Complementary Effects of Embodied Verticality: Neural and Behavioral Evidence

Massimiliano Ostinelli; David Luna; Torsten Ringberg; Seidi Suurmets

Assimilative Versus Complementary Effects of Embodied Verticality: Neural and Behavioral Evidence

Massimiliano Ostinelli, David Luna, Torsten Ringberg, Seidi Suurmets

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract in proceedings › Research › peer-review

Abstract

Four experiments resolve apparent discrepancies in previous work on the effects of verticality. Our conceptual model, based on a goal systems framework and supported by experimental and EEG evidence, explains the divergence in past research by introducing the distinction between static and dynamic phenomena in the study of embodied cognition.

Original language	English
Title of host publication	Proceedings of the Association for Consumer Research 2020
Editors	Jennifer Argo, Tina M. Lowrey, Hope Jensen Schau
Number of pages	2
Place of Publication	Duluth, MN
Publisher	Association for Consumer Research
Publication date	2020
Pages	1075-1076
ISBN (Print)	9780915552818
Publication status	Published - 2020
Event	2020 ACR Virtual Conference: Can Brands be Sarcastic - Online, Paris, France Duration: 1 Oct 2020 → 4 Oct 2020 https://www.acrwebsite.org/web/acr-conference/welcome-new

Conference

Conference	2020 ACR Virtual Conference
Location	Online
Country/Territory	France
City	Paris
Period	01/10/2020 → 04/10/2020
Internet address	https://www.acrwebsite.org/web/acr-conference/welcome-new

Series	Advances in Consumer Research
Volume	48
ISSN	0098-9258

Access to Document

https://www.acrwebsite.org/volumes/2662447/volumes/v48/NA-48Licence: Unspecified

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Cite this

Ostinelli, M., Luna, D., Ringberg, T., & Suurmets, S. (2020). Assimilative Versus Complementary Effects of Embodied Verticality: Neural and Behavioral Evidence. In J. Argo, T. M. Lowrey, & H. J. Schau (Eds.), Proceedings of the Association for Consumer Research 2020 (pp. 1075-1076). Association for Consumer Research. https://www.acrwebsite.org/volumes/2662447/volumes/v48/NA-48

Ostinelli, Massimiliano ; Luna, David ; Ringberg, Torsten et al. / Assimilative Versus Complementary Effects of Embodied Verticality : Neural and Behavioral Evidence. Proceedings of the Association for Consumer Research 2020. editor / Jennifer Argo ; Tina M. Lowrey ; Hope Jensen Schau. Duluth, MN : Association for Consumer Research, 2020. pp. 1075-1076 (Advances in Consumer Research, Vol. 48).

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title = "Assimilative Versus Complementary Effects of Embodied Verticality: Neural and Behavioral Evidence",

abstract = "Four experiments resolve apparent discrepancies in previous work on the effects of verticality. Our conceptual model, based on a goal systems framework and supported by experimental and EEG evidence, explains the divergence in past research by introducing the distinction between static and dynamic phenomena in the study of embodied cognition.",

author = "Massimiliano Ostinelli and David Luna and Torsten Ringberg and Seidi Suurmets",

year = "2020",

language = "English",

isbn = "9780915552818",

series = "Advances in Consumer Research",

publisher = "Association for Consumer Research",

pages = "1075--1076",

editor = "Jennifer Argo and Lowrey, {Tina M.} and Schau, {Hope Jensen}",

booktitle = "Proceedings of the Association for Consumer Research 2020",

address = "United States",

note = "2020 ACR Virtual Conference ; Conference date: 01-10-2020 Through 04-10-2020",

url = "https://www.acrwebsite.org/web/acr-conference/welcome-new",

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Ostinelli, M, Luna, D, Ringberg, T & Suurmets, S 2020, Assimilative Versus Complementary Effects of Embodied Verticality: Neural and Behavioral Evidence. in J Argo, TM Lowrey & HJ Schau (eds), Proceedings of the Association for Consumer Research 2020. Association for Consumer Research, Duluth, MN, Advances in Consumer Research, vol. 48, pp. 1075-1076, 2020 ACR Virtual Conference, Paris, France, 01/10/2020. <https://www.acrwebsite.org/volumes/2662447/volumes/v48/NA-48>

Assimilative Versus Complementary Effects of Embodied Verticality: Neural and Behavioral Evidence. / Ostinelli, Massimiliano; Luna, David; Ringberg, Torsten et al.
Proceedings of the Association for Consumer Research 2020. ed. / Jennifer Argo; Tina M. Lowrey; Hope Jensen Schau. Duluth, MN: Association for Consumer Research, 2020. p. 1075-1076 (Advances in Consumer Research, Vol. 48).

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract in proceedings › Research › peer-review

TY - ABST

T1 - Assimilative Versus Complementary Effects of Embodied Verticality

T2 - 2020 ACR Virtual Conference

AU - Ostinelli, Massimiliano

AU - Luna, David

AU - Ringberg, Torsten

AU - Suurmets, Seidi

PY - 2020

Y1 - 2020

N2 - Four experiments resolve apparent discrepancies in previous work on the effects of verticality. Our conceptual model, based on a goal systems framework and supported by experimental and EEG evidence, explains the divergence in past research by introducing the distinction between static and dynamic phenomena in the study of embodied cognition.

AB - Four experiments resolve apparent discrepancies in previous work on the effects of verticality. Our conceptual model, based on a goal systems framework and supported by experimental and EEG evidence, explains the divergence in past research by introducing the distinction between static and dynamic phenomena in the study of embodied cognition.

M3 - Conference abstract in proceedings

SN - 9780915552818

T3 - Advances in Consumer Research

SP - 1075

EP - 1076

BT - Proceedings of the Association for Consumer Research 2020

A2 - Argo, Jennifer

A2 - Lowrey, Tina M.

A2 - Schau, Hope Jensen

PB - Association for Consumer Research

CY - Duluth, MN

Y2 - 1 October 2020 through 4 October 2020

ER -