Assimilative Versus Complementary Effects of Embodied Verticality: Neural and Behavioral Evidence

Massimiliano Ostinelli, David Luna, Torsten Ringberg, Seidi Suurmets

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Abstract

Four experiments resolve apparent discrepancies in previous work on the effects of verticality. Our conceptual model, based on a goal systems framework and supported by experimental and EEG evidence, explains the divergence in past research by introducing the distinction between static and dynamic phenomena in the study of embodied cognition.
Original languageEnglish
Title of host publicationProceedings of the Association for Consumer Research 2020
EditorsJennifer Argo, Tina M. Lowrey, Hope Jensen Schau
Number of pages2
Place of PublicationDuluth, MN
PublisherAssociation for Consumer Research
Publication date2020
Pages1075-1076
ISBN (Print)9780915552818
Publication statusPublished - 2020
Event2020 ACR Virtual Conference: Can Brands be Sarcastic - Online, Paris, France
Duration: 1 Oct 20204 Oct 2020
https://www.acrwebsite.org/web/acr-conference/welcome-new

Conference

Conference2020 ACR Virtual Conference
LocationOnline
CountryFrance
CityParis
Period01/10/202004/10/2020
Internet address
SeriesAdvances in Consumer Research
Volume48
ISSN0098-9258

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