Assimilative Versus Complementary Effects of Embodied Verticality: Neural and Behavioral Evidence

Massimiliano Ostinelli, David Luna, Torsten Ringberg*, Seidi Suurmets

*Corresponding author for this work

Research output: Contribution to conferencePaperResearchpeer-review


Four experiments resolve apparent discrepancies in previous work on the effects of verticality. Our conceptual model, based on a goal systems framework and supported by experimental and EEG evidence, explains the divergence in past research by introducing the distinction between static and dynamic phenomena in the study of embodied cognition.
Original languageEnglish
Publication date2020
Publication statusPublished - 2020
Event2020 ACR Virtual Conference: Can Brands be Sarcastic - Online, Paris, France
Duration: 1 Oct 20204 Oct 2020


Conference2020 ACR Virtual Conference
Internet address

Bibliographical note

CBS Library does not have access to the material

Cite this