Assimilative Versus Complementary Effects of Embodied Verticality: Neural and Behavioral Evidence

Massimiliano Ostinelli; David Luna; Torsten Ringberg; Seidi Suurmets

Assimilative Versus Complementary Effects of Embodied Verticality: Neural and Behavioral Evidence

Massimiliano Ostinelli, David Luna, Torsten Ringberg^*, Seidi Suurmets

^*Corresponding author for this work

Department of Marketing

Research output: Contribution to conference › Paper › Research › peer-review

Abstract

Four experiments resolve apparent discrepancies in previous work on the effects of verticality. Our conceptual model, based on a goal systems framework and supported by experimental and EEG evidence, explains the divergence in past research by introducing the distinction between static and dynamic phenomena in the study of embodied cognition.

Original language	English
Publication date	2020
Publication status	Published - 2020
Event	2020 ACR Virtual Conference: Can Brands be Sarcastic - Online, Paris, France Duration: 1 Oct 2020 → 4 Oct 2020 https://www.acrwebsite.org/web/acr-conference/welcome-new

Conference

Conference	2020 ACR Virtual Conference
Location	Online
Country/Territory	France
City	Paris
Period	01/10/2020 → 04/10/2020
Internet address	https://www.acrwebsite.org/web/acr-conference/welcome-new

Handle.net

Persistent link

Cite this

@conference{f7a1e75a722f424aad175cc0b931e804,

title = "Assimilative Versus Complementary Effects of Embodied Verticality: Neural and Behavioral Evidence",

abstract = "Four experiments resolve apparent discrepancies in previous work on the effects of verticality. Our conceptual model, based on a goal systems framework and supported by experimental and EEG evidence, explains the divergence in past research by introducing the distinction between static and dynamic phenomena in the study of embodied cognition.",

author = "Massimiliano Ostinelli and David Luna and Torsten Ringberg and Seidi Suurmets",

year = "2020",

language = "English",

note = "2020 ACR Virtual Conference ; Conference date: 01-10-2020 Through 04-10-2020",

url = "https://www.acrwebsite.org/web/acr-conference/welcome-new",

}

TY - CONF

T1 - Assimilative Versus Complementary Effects of Embodied Verticality

T2 - 2020 ACR Virtual Conference

AU - Ostinelli, Massimiliano

AU - Luna, David

AU - Ringberg, Torsten

AU - Suurmets, Seidi

PY - 2020

Y1 - 2020

N2 - Four experiments resolve apparent discrepancies in previous work on the effects of verticality. Our conceptual model, based on a goal systems framework and supported by experimental and EEG evidence, explains the divergence in past research by introducing the distinction between static and dynamic phenomena in the study of embodied cognition.

AB - Four experiments resolve apparent discrepancies in previous work on the effects of verticality. Our conceptual model, based on a goal systems framework and supported by experimental and EEG evidence, explains the divergence in past research by introducing the distinction between static and dynamic phenomena in the study of embodied cognition.

M3 - Paper

Y2 - 1 October 2020 through 4 October 2020

ER -