Four experiments resolve apparent discrepancies in previous work on the effects of verticality. Our conceptual model, based on a goal systems framework and supported by experimental and EEG evidence, explains the divergence in past research by introducing the distinction between static and dynamic phenomena in the study of embodied cognition.
|Publication status||Published - 2020|
|Event||2020 ACR Virtual Conference: Can Brands be Sarcastic - Online, Paris, France|
Duration: 1 Oct 2020 → 4 Oct 2020
|Conference||2020 ACR Virtual Conference|
|Period||01/10/2020 → 04/10/2020|