Strategic tools and frameworks mostly analyse past developments to predict future potentials and rely primarily on deductive/inductive logics. While these logics help decision-makers, they limit the pool of strategic options; resulting strategies often lack novelty. Building on the idea that ‘good’ and ‘bad’ strategies can be differentiated and that out-of-the-boxthinking creates novel strategies, we analyse differences in strategies’ underlying logics. We develop and test a coding scheme to assess reasoning, in particular abductive reasoning. Furthermore, we introduce the notion of observation set and show how analogies, anomalies and paradoxes prompt abductive reasoning and create strategic options.
|Number of pages||1|
|Publication status||Published - 2018|
|Event||SMS Special Conference Sao Paulo: Strategizing New Growth Avenues in an Evolving Global Context - World Trade Center Sao Paulo, Sao Paolo, Brazil|
Duration: 15 Mar 2018 → 17 Mar 2018
|Conference||SMS Special Conference Sao Paulo|
|Location||World Trade Center Sao Paulo|
|Period||15/03/2018 → 17/03/2018|