Assessment of Abductive Reasoning in Strategy

Agnes Guenther, Massimo Garbuio, Boris Eisenbart, Andy Dong

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review


Strategic tools and frameworks mostly analyse past developments to predict future potentials and rely primarily on deductive/inductive logics. While these logics help decision-makers, they limit the pool of strategic options; resulting strategies often lack novelty. Building on the idea that ‘good’ and ‘bad’ strategies can be differentiated and that out-of-the-boxthinking creates novel strategies, we analyse differences in strategies’ underlying logics. We develop and test a coding scheme to assess reasoning, in particular abductive reasoning. Furthermore, we introduce the notion of observation set and show how analogies, anomalies and paradoxes prompt abductive reasoning and create strategic options.
Original languageEnglish
Publication date2018
Number of pages1
Publication statusPublished - 2018
EventSMS Special Conference Sao Paulo: Strategizing New Growth Avenues in an Evolving Global Context - World Trade Center Sao Paulo, Sao Paolo, Brazil
Duration: 15 Mar 201817 Mar 2018


ConferenceSMS Special Conference Sao Paulo
LocationWorld Trade Center Sao Paulo
CitySao Paolo
Internet address

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