Assessing the Coronavirus’s Impact on Your Business Model

Thomas Ritter (Performer), Carsten Lund Pedersen (Performer), Requier Wait (Producer)

Research output: Non-textual formSound/Visual production (digital)Research


A business model helps to describe how your business creates, delivers and captures value. Whether you are a start-up or an incumbent, your business model needs to be fluid – your strategy needs to consider how your business model might look over multiple time horizons and how it will need to adapt to external shocks. In the context of COVID-19, it is crucial to assess the impact on your business model, both immediately and over the longer term.
I spoke with Prof Thomas Ritter and Prof Carsten Lund Pedersen (Copenhagen Business School) about their framework for assessing the Coronavirus’s impact on your Business Model.
Original languageEnglish
Publication date23 Apr 2020
Place of PublicationNew York
Media of outputPodcasts
Publication statusPublished - 23 Apr 2020

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