Assessing Incumbents' Risk of Digital Platform Disruption

Carmelo  Cennamo; Lorenzo Diaferia; Aasha Gaur; Gianluca Salviotti

doi:10.17705/2msqe.00059

Assessing Incumbents' Risk of Digital Platform Disruption

Carmelo Cennamo, Lorenzo Diaferia, Aasha Gaur, Gianluca Salviotti

Department of Strategy and Innovation

Bocconi University

Research output: Contribution to journal › Journal article › Research › peer-review

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Abstract

By re-architecting markets, digital platforms can significantly disrupt incumbents’ businesses. We identify three characteristics of markets that digital platforms exploit to gain a foothold in existing markets: inefficiencies caused by asymmetric, fragmented and complex information; the modular nature of offerings; and unaddressed heterogeneous customer preferences. We provide a tool that incumbents can use not only to assess the risk of digital platform disruption, but also to identify digital platformrelated opportunities

Original language	English
Article number	7
Journal	MIS Quarterly Executive
Volume	21
Issue number	1
Pages (from-to)	55-74
Number of pages	20
ISSN	1540-1960
DOIs	https://doi.org/10.17705/2msqe.00059
Publication status	Published - Mar 2022

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