Assessing Incumbents' Risk of Digital Platform Disruption

Carmelo Cennamo, Lorenzo Diaferia, Aasha Gaur, Gianluca Salviotti

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By re-architecting markets, digital platforms can significantly disrupt incumbents’ businesses. We identify three characteristics of markets that digital platforms exploit to gain a foothold in existing markets: inefficiencies caused by asymmetric, fragmented and complex information; the modular nature of offerings; and unaddressed heterogeneous customer preferences. We provide a tool that incumbents can use not only to assess the risk of digital platform disruption, but also to identify digital platformrelated opportunities
Original languageEnglish
Article number7
JournalMIS Quarterly Executive
Issue number1
Pages (from-to)55-74
Number of pages20
Publication statusPublished - Mar 2022

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