Assessing Incumbents' Risk of Digital Platform Disruption

Carmelo Cennamo, Lorenzo Diaferia, Aasha Gaur, Gianluca Salviotti

Research output: Contribution to journalJournal articleResearchpeer-review

Abstract

By re-architecting markets, digital platforms can significantly disrupt incumbents’ businesses. We identify three characteristics of markets that digital platforms exploit to gain a foothold in existing markets: inefficiencies caused by asymmetric, fragmented and complex information; the modular nature of offerings; and unaddressed heterogeneous customer preferences. We provide a tool that incumbents can use not only to assess the risk of digital platform disruption, but also to identify digital platformrelated opportunities
Original languageEnglish
JournalMIS Quarterly Executive
Volume21
Issue number1
Pages (from-to)55-74
Number of pages21
ISSN1540-1960
Publication statusPublished - Mar 2022

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