Assessing In-Store Food-to-Consumer Communication from a Fairness Perspective: An Integrated Approach

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Abstract

This article addresses a highly specialised form of communication that most people in the industrialised world engage in every day: The one-way communication between a food product and an individual consumer who is considering buying the product during his or her daily shopping in a supermarket. In addition to identifying and analysing the key variables of this form of communication, we focus on how the outcome is best evaluated in terms of fairness. Using an in-depth review of 821 Danish administrative cases on misleading food naming and labelling as an empirical frame of reference, we set up a cross-disciplinary conceptual framework and meta-language suited for identifying and analysing the conflict scenarios displayed by these cases beyond the common-sense reasoning that dominates the argumentation of the immediate actors (companies, consumers, authorities) today. A key aim is to provide a conceptual basis for predicting and systematically testing the misleading potential of specific food labelling solutions on empirical grounds, as a supplement to testing consumer liking, preference, and choice, which has been the main focus in adjacent, mostly marketing-oriented research.
Original languageEnglish
JournalFachsprache: International Journal of Specialized Communication
Volume33
Issue number1-2
Pages (from-to)84-105
ISSN1017-3285
Publication statusPublished - 2011

Cite this

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title = "Assessing In-Store Food-to-Consumer Communication from a Fairness Perspective: An Integrated Approach",
abstract = "This article addresses a highly specialised form of communication that most people in the industrialised world engage in every day: The one-way communication between a food product and an individual consumer who is considering buying the product during his or her daily shopping in a supermarket. In addition to identifying and analysing the key variables of this form of communication, we focus on how the outcome is best evaluated in terms of fairness. Using an in-depth review of 821 Danish administrative cases on misleading food naming and labelling as an empirical frame of reference, we set up a cross-disciplinary conceptual framework and meta-language suited for identifying and analysing the conflict scenarios displayed by these cases beyond the common-sense reasoning that dominates the argumentation of the immediate actors (companies, consumers, authorities) today. A key aim is to provide a conceptual basis for predicting and systematically testing the misleading potential of specific food labelling solutions on empirical grounds, as a supplement to testing consumer liking, preference, and choice, which has been the main focus in adjacent, mostly marketing-oriented research.",
keywords = "Varedeklationer, Emballage, F{\o}devarer, Kommunikation, M{\ae}rkning, Forbrugerinformation",
author = "Viktor Smith and Jesper Clement and Peter M{\o}gelvang-Hansen and {Sels{\o}e S{\o}rensen}, Henrik",
note = "Tidsskrift haves i trykt udgave p{\aa} CBS Bibliotek",
year = "2011",
language = "English",
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journal = "Fachsprache: International Journal of Specialized Communication",
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TY - JOUR

T1 - Assessing In-Store Food-to-Consumer Communication from a Fairness Perspective

T2 - An Integrated Approach

AU - Smith, Viktor

AU - Clement, Jesper

AU - Møgelvang-Hansen, Peter

AU - Selsøe Sørensen, Henrik

N1 - Tidsskrift haves i trykt udgave på CBS Bibliotek

PY - 2011

Y1 - 2011

N2 - This article addresses a highly specialised form of communication that most people in the industrialised world engage in every day: The one-way communication between a food product and an individual consumer who is considering buying the product during his or her daily shopping in a supermarket. In addition to identifying and analysing the key variables of this form of communication, we focus on how the outcome is best evaluated in terms of fairness. Using an in-depth review of 821 Danish administrative cases on misleading food naming and labelling as an empirical frame of reference, we set up a cross-disciplinary conceptual framework and meta-language suited for identifying and analysing the conflict scenarios displayed by these cases beyond the common-sense reasoning that dominates the argumentation of the immediate actors (companies, consumers, authorities) today. A key aim is to provide a conceptual basis for predicting and systematically testing the misleading potential of specific food labelling solutions on empirical grounds, as a supplement to testing consumer liking, preference, and choice, which has been the main focus in adjacent, mostly marketing-oriented research.

AB - This article addresses a highly specialised form of communication that most people in the industrialised world engage in every day: The one-way communication between a food product and an individual consumer who is considering buying the product during his or her daily shopping in a supermarket. In addition to identifying and analysing the key variables of this form of communication, we focus on how the outcome is best evaluated in terms of fairness. Using an in-depth review of 821 Danish administrative cases on misleading food naming and labelling as an empirical frame of reference, we set up a cross-disciplinary conceptual framework and meta-language suited for identifying and analysing the conflict scenarios displayed by these cases beyond the common-sense reasoning that dominates the argumentation of the immediate actors (companies, consumers, authorities) today. A key aim is to provide a conceptual basis for predicting and systematically testing the misleading potential of specific food labelling solutions on empirical grounds, as a supplement to testing consumer liking, preference, and choice, which has been the main focus in adjacent, mostly marketing-oriented research.

KW - Varedeklationer

KW - Emballage

KW - Fødevarer

KW - Kommunikation

KW - Mærkning

KW - Forbrugerinformation

M3 - Journal article

VL - 33

SP - 84

EP - 105

JO - Fachsprache: International Journal of Specialized Communication

JF - Fachsprache: International Journal of Specialized Communication

SN - 1017-3285

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ER -