Are You the Same Person When You Speak a Different Language?: Implications of FrameSwitching for Advertising Interpretation

Are You the Same Person When You Speak a Different Language? Implications of FrameSwitching for Advertising Interpretation

David Luna, Torsten Ringberg, Laura A. Peracchio

Research output: Contribution to journal › Journal article › Research › peer-review

Original language	English
Journal	Business Journal of Hispanic Research
Volume	4
Issue number	1
Pages (from-to)	69-75
ISSN	1945-113X
Publication status	Published - 2010

@article{475bf00101a74721b59ab4e6dd96d120,

title = "Are You the Same Person When You Speak a Different Language?: Implications of FrameSwitching for Advertising Interpretation",

author = "David Luna and Torsten Ringberg and Peracchio, {Laura A.}",

year = "2010",

language = "English",

volume = "4",

pages = "69--75",

journal = "Business Journal of Hispanic Research",

issn = "1945-113X",

number = "1",

}

TY - JOUR

T1 - Are You the Same Person When You Speak a Different Language?

T2 - Implications of FrameSwitching for Advertising Interpretation

AU - Luna, David

AU - Ringberg, Torsten

AU - Peracchio, Laura A.

PY - 2010

Y1 - 2010

M3 - Journal article

SN - 1945-113X

VL - 4

SP - 69

EP - 75

JO - Business Journal of Hispanic Research

JF - Business Journal of Hispanic Research

IS - 1

ER -