Are You the Same Person When You Speak a Different Language?

Implications of FrameSwitching for Advertising Interpretation

David Luna, Torsten Ringberg, Laura A. Peracchio

Research output: Contribution to journalJournal articleResearchpeer-review

Original languageEnglish
JournalBusiness Journal of Hispanic Research
Volume4
Issue number1
Pages (from-to)69-75
ISSN1945-113X
Publication statusPublished - 2010

Cite this

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title = "Are You the Same Person When You Speak a Different Language?: Implications of FrameSwitching for Advertising Interpretation",
author = "David Luna and Torsten Ringberg and Peracchio, {Laura A.}",
year = "2010",
language = "English",
volume = "4",
pages = "69--75",
journal = "The Business Journal of Hispanic Research",
issn = "1945-113X",
number = "1",

}

Are You the Same Person When You Speak a Different Language? Implications of FrameSwitching for Advertising Interpretation. / Luna, David; Ringberg, Torsten; Peracchio, Laura A.

In: Business Journal of Hispanic Research, Vol. 4, No. 1, 2010, p. 69-75.

Research output: Contribution to journalJournal articleResearchpeer-review

TY - JOUR

T1 - Are You the Same Person When You Speak a Different Language?

T2 - Implications of FrameSwitching for Advertising Interpretation

AU - Luna, David

AU - Ringberg, Torsten

AU - Peracchio, Laura A.

PY - 2010

Y1 - 2010

M3 - Journal article

VL - 4

SP - 69

EP - 75

JO - The Business Journal of Hispanic Research

JF - The Business Journal of Hispanic Research

SN - 1945-113X

IS - 1

ER -