Are People Being Nudged During the COVID-19 Crisis?: IPBC Thought Piece

Klaus G. Grunert; Lucia A. Reisch

Are People Being Nudged During the COVID-19 Crisis? IPBC Thought Piece

Klaus G. Grunert, Lucia A. Reisch

Department of Management, Society and Communication

Aarhus University

Research output: Chapter in Book/Report/Conference proceeding › Report chapter › Communication

Abstract

Nudging has been proposed as in instrument to achieve behavioural change that requires neither force nor extensive cognitive effort. We discuss the extent to which nudging techniques have been used to make people adapt their behaviour to the COVID-19 pandemic and what we may learn for the application of nudging to other areas of behavioural change, especially mitigation of climate change. We argue that the current situation may allow us to learn how nudging techniques interact with other attempts at behaviour change, and suggest that mitigating lasting behavioural change will require a combination of techniques appealing to the ‘cognitive miser’ and of techniques appealing to the human desire to build coherent self-identities

Original language	English
Title of host publication	Covid-19 : Introduction to IPBC Issues
Editors	Camille Lefrançois-Coutant
Number of pages	7
Place of Publication	Paris
Publisher	IPBC - International Panel on Behavior Change
Publication date	2021
Pages	45-51
Publication status	Published - 2021

Series	Thematic Report. Informed Food for Thought
Number	1

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 13 Climate Action

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Cite this

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title = "Are People Being Nudged During the COVID-19 Crisis?: IPBC Thought Piece",

abstract = "Nudging has been proposed as in instrument to achieve behavioural change that requires neither force nor extensive cognitive effort. We discuss the extent to which nudging techniques have been used to make people adapt their behaviour to the COVID-19 pandemic and what we may learn for the application of nudging to other areas of behavioural change, especially mitigation of climate change. We argue that the current situation may allow us to learn how nudging techniques interact with other attempts at behaviour change, and suggest that mitigating lasting behavioural change will require a combination of techniques appealing to the {\textquoteleft}cognitive miser{\textquoteright} and of techniques appealing to the human desire to build coherent self-identities",

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Grunert, KG & Reisch, LA 2021, Are People Being Nudged During the COVID-19 Crisis? IPBC Thought Piece. in C Lefrançois-Coutant (ed.), Covid-19: Introduction to IPBC Issues. IPBC - International Panel on Behavior Change, Paris, Thematic Report. Informed Food for Thought, no. 1, pp. 45-51. <https://www.ipbc.science/wp-content/uploads/2021/02/GIECO-IPBC_21_Production_Rapport_COVID19.pdf>

Are People Being Nudged During the COVID-19 Crisis? IPBC Thought Piece. / Grunert, Klaus G.; Reisch, Lucia A.
Covid-19: Introduction to IPBC Issues. ed. / Camille Lefrançois-Coutant. Paris: IPBC - International Panel on Behavior Change, 2021. p. 45-51 (Thematic Report. Informed Food for Thought; No. 1).

Research output: Chapter in Book/Report/Conference proceeding › Report chapter › Communication

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