Approaches to brand management in the food industry

Karin Tollin

Approaches to brand management in the food industry

Karin Tollin

Department of Marketing

Research output: Contribution to conference › Paper › Research

Original language	English
Publication date	2001
Publication status	Published - 2001
Event	The IV International Forum on "The Sciences, Techniques and Art Applied to Marketing - Madrid, Spain Duration: 28 Nov 2001 → 30 Nov 2001 Conference number: 4

Conference

Conference	The IV International Forum on "The Sciences, Techniques and Art Applied to Marketing
Number	4
Country/Territory	Spain
City	Madrid
Period	28/11/2001 → 30/11/2001

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@conference{be74ef308eb911dba124000ea68e967b,

title = "Approaches to brand management in the food industry",

keywords = "Brand management, F{\o}devareindustri, Norden",

author = "Karin Tollin",

note = "Opstilling: 659.18 tol L{\o}be nr.: 0111406 Sider: 10; The IV International Forum on {"}The Sciences, Techniques and Art Applied to Marketing ; Conference date: 28-11-2001 Through 30-11-2001",

year = "2001",

language = "English",

}