Approaches to brand management in the food industry

Research output: Contribution to conferencePaperResearch

Original languageEnglish
Publication date2001
Publication statusPublished - 2001
EventThe IV International Forum on "The Sciences, Techniques and Art Applied to Marketing - Madrid, Spain
Duration: 28 Nov 200130 Nov 2001
Conference number: 4

Conference

ConferenceThe IV International Forum on "The Sciences, Techniques and Art Applied to Marketing
Number4
CountrySpain
CityMadrid
Period28/11/200130/11/2001

Cite this

Tollin, K. (2001). Approaches to brand management in the food industry. Paper presented at The IV International Forum on "The Sciences, Techniques and Art Applied to Marketing, Madrid, Spain.