Application of a model for the effectiveness of event marketing

Anne Martensen, Lars Bendtsen, Lars Grønholdt, Martin Juul Jensen

Research output: Contribution to journalJournal article

Abstract

Udgivelsesdato: sep
Original languageEnglish
JournalJournal of Advertising Research
Volume47
Issue number3
Pages (from-to)283-301
Number of pages19
ISSN0021-8499
Publication statusPublished - 2007

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