Application of a model for the effectiveness of event marketing

Anne Martensen, Lars Bendtsen, Lars Grønholdt, Martin Juul Jensen

Research output: Contribution to journal › Journal article › Research › peer-review

Abstract

Udgivelsesdato: sep

Original language	English
Journal	Journal of Advertising Research
Volume	47
Issue number	3
Pages (from-to)	283-301
Number of pages	19
ISSN	0021-8499
Publication status	Published - 2007

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title = "Application of a model for the effectiveness of event marketing",

abstract = "Udgivelsesdato: sep",

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author = "Anne Martensen and Lars Bendtsen and Lars Gr{\o}nholdt and {Juul Jensen}, Martin",

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T1 - Application of a model for the effectiveness of event marketing

AU - Martensen, Anne

AU - Bendtsen, Lars

AU - Grønholdt, Lars

AU - Juul Jensen, Martin

PY - 2007

Y1 - 2007

N2 - Udgivelsesdato: sep

AB - Udgivelsesdato: sep

KW - udenforområde

M3 - Journal article

SN - 0021-8499

VL - 47

SP - 283

EP - 301

JO - Journal of Advertising Research

JF - Journal of Advertising Research

IS - 3

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