Application of a model for the effectiveness of event marketing

Anne Martensen, Lars Bendtsen, Lars Grønholdt, Martin Juul Jensen

Research output: Contribution to journalJournal articleResearchpeer-review

Abstract

Udgivelsesdato: sep
Original languageEnglish
JournalJournal of Advertising Research
Volume47
Issue number3
Pages (from-to)283-301
Number of pages19
ISSN0021-8499
Publication statusPublished - 2007

Cite this

Martensen, Anne ; Bendtsen, Lars ; Grønholdt, Lars ; Juul Jensen, Martin. / Application of a model for the effectiveness of event marketing. In: Journal of Advertising Research. 2007 ; Vol. 47, No. 3. pp. 283-301.
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Application of a model for the effectiveness of event marketing. / Martensen, Anne; Bendtsen, Lars; Grønholdt, Lars; Juul Jensen, Martin.

In: Journal of Advertising Research, Vol. 47, No. 3, 2007, p. 283-301.

Research output: Contribution to journalJournal articleResearchpeer-review

TY - JOUR

T1 - Application of a model for the effectiveness of event marketing

AU - Martensen, Anne

AU - Bendtsen, Lars

AU - Grønholdt, Lars

AU - Juul Jensen, Martin

PY - 2007

Y1 - 2007

N2 - Udgivelsesdato: sep

AB - Udgivelsesdato: sep

KW - udenforområde

M3 - Journal article

VL - 47

SP - 283

EP - 301

JO - Journal of Advertising Research

JF - Journal of Advertising Research

SN - 0021-8499

IS - 3

ER -