Anticipating Organizational Change: A Positioning Theory Perspective

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    This study is reporting on the extended period prior to implementation of the largest ever Health IT implementation in Denmark – Sundhedsplatformen. Preliminary analysis of data points to the need to take into consideration what I call the anticipatory phase. The study argues that the anticipatory pre-adoption phase is where individuals prepare for pending changes through positioning. It is as such an early stage where sensemaking is based e.g. on vague strategic messages from management, hear-say-information and experiences from the past IT implementations, rather than on factual and up-to date information about specific changes or concrete experience.
    Original languageEnglish
    Publication date2016
    Number of pages18
    Publication statusPublished - 2016
    EventISEOR-AOM 2016: International Conference and Doctoral Consortium on Organization Development and Change - Université Jean Moulin, Lyon, France
    Duration: 9 Jun 201610 Jun 2016


    ConferenceISEOR-AOM 2016
    LocationUniversité Jean Moulin
    Internet address


    • Positioning
    • Organization
    • Change
    • Anticipation
    • HealthIT

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