Antecedents of Salespeople's Reluctance to Sell Radically New Products

Olli-Pekka Kauppila, Risto Rajala, Annukka Jyrämä

Research output: Contribution to journalJournal articlepeer-review

Original languageEnglish
JournalIndustrial Marketing Management
Issue number39
Pages (from-to)308-316
ISSN0019-8501
DOIs
Publication statusPublished - 2010
Externally publishedYes

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