Antecedents of Salespeople's Reluctance to Sell Radically New Products

Olli-Pekka Kauppila, Risto Rajala, Annukka Jyrämä

Research output: Contribution to journal › Journal article › Research › peer-review

Original language	English
Journal	Industrial Marketing Management
Issue number	39
Pages (from-to)	308-316
ISSN	0019-8501
DOIs	https://doi.org/10.1016/j.indmarman.2008.11.003
Publication status	Published - 2010
Externally published	Yes

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title = "Antecedents of Salespeople's Reluctance to Sell Radically New Products",

author = "Olli-Pekka Kauppila and Risto Rajala and Annukka Jyr{\"a}m{\"a}",

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doi = "10.1016/j.indmarman.2008.11.003",

language = "English",

pages = "308--316",

journal = "Industrial Marketing Management",

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T1 - Antecedents of Salespeople's Reluctance to Sell Radically New Products

AU - Kauppila, Olli-Pekka

AU - Rajala, Risto

AU - Jyrämä, Annukka

PY - 2010

Y1 - 2010

U2 - 10.1016/j.indmarman.2008.11.003

DO - 10.1016/j.indmarman.2008.11.003

M3 - Journal article

SN - 0019-8501

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EP - 316

JO - Industrial Marketing Management

JF - Industrial Marketing Management

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