Original language | English |
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Journal | Industrial Marketing Management |
Issue number | 39 |
Pages (from-to) | 308-316 |
ISSN | 0019-8501 |
DOIs | |
Publication status | Published - 2010 |
Externally published | Yes |
Antecedents of Salespeople's Reluctance to Sell Radically New Products
Olli-Pekka Kauppila, Risto Rajala, Annukka Jyrämä
Research output: Contribution to journal › Journal article › Research › peer-review