Abstract
This paper merges economic geography and relational capital perspective in order to analyze the proximity-based antecedents of relational assets in brokerage. It investigates empirically the role and interplay of geographical and cognitive proximity between a broker and her buyers in a quantitative case- study. Its contribution is threefold: first, I distinguish between the effects of cognitive and geographical proximity and explore empirically their interplay on the relational assets. Second, I contribute to the under-researched field of studying the social context of relations by accounting for buyers characteristics. Lastly, I make use the under-researched empirical field of brokers.
| Original language | English |
|---|---|
| Publication date | 2017 |
| Number of pages | 25 |
| Publication status | Published - 2017 |
| Event | DRUID17 Conference - NUY Stern School of Business, New York, United States Duration: 12 Jun 2017 → 16 Jun 2017 Conference number: 39 http://druid8.sit.aau.dk/druid/registrant/index/login/cid/23 |
Conference
| Conference | DRUID17 Conference |
|---|---|
| Number | 39 |
| Location | NUY Stern School of Business |
| Country/Territory | United States |
| City | New York |
| Period | 12/06/2017 → 16/06/2017 |
| Other | The DRUID Society Conference 2017 |
| Internet address |