Antecedents of Relational Capital: The Role and Interplay of Organizational and Geographical Proximity

Agnieszka Nowinska

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    Abstract

    This paper merges economic geography and relational capital perspective in order to analyze the proximity-based antecedents of relational assets in brokerage. It investigates empirically the role and interplay of geographical and cognitive proximity between a broker and her buyers in a quantitative case- study. Its contribution is threefold: first, I distinguish between the effects of cognitive and geographical proximity and explore empirically their interplay on the relational assets. Second, I contribute to the under-researched field of studying the social context of relations by accounting for buyers characteristics. Lastly, I make use the under-researched empirical field of brokers.
    Original languageEnglish
    Publication date2017
    Number of pages25
    Publication statusPublished - 2017
    EventDRUID17 Conference - NUY Stern School of Business, New York, United States
    Duration: 12 Jun 201716 Jun 2017
    Conference number: 39
    http://druid8.sit.aau.dk/druid/registrant/index/login/cid/23

    Conference

    ConferenceDRUID17 Conference
    Number39
    LocationNUY Stern School of Business
    CountryUnited States
    CityNew York
    Period12/06/201716/06/2017
    OtherThe DRUID Society Conference 2017
    Internet address

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