Animation effects in online banner ads: An experiment using ELAM

Suzanne C. Beckmann; Torben Hansen; Jakob Thorbech; Lene Matthiesen

Animation effects in online banner ads: An experiment using ELAM

Suzanne C. Beckmann, Torben Hansen, Jakob Thorbech, Lene Matthiesen

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Original language	English
Title of host publication	Proceedings of the 7th International Conference on Research in Advertising (ICORIA), European Advertising Academy (ICORIA), University of Antwerp Management School, 2008, June 27 th - 28 th, Antwerp.
Number of pages	11
Publisher	European Advertising Academy
Publication date	2008
Publication status	Published - 2008
Event	International Conference on Research in Advertising (ICORIA), European Advertising Academy, University of Antwerp Management School - Antwerp, Belgium Duration: 27 Jun 2008 → 28 Jun 2008 Conference number: 7

Conference

Conference	International Conference on Research in Advertising (ICORIA), European Advertising Academy, University of Antwerp Management School
Number	7
Country/Territory	Belgium
City	Antwerp
Period	27/06/2008 → 28/06/2008

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Cite this

@inproceedings{455520f0c04b11ddab34000ea68e967b,

title = "Animation effects in online banner ads: An experiment using ELAM",

keywords = "bannerreklamer, animation-edb, elektronisk reklame",

author = "Beckmann, {Suzanne C.} and Torben Hansen and Jakob Thorbech and Lene Matthiesen",

note = "L{\o}benr. 090617; International Conference on Research in Advertising (ICORIA), European Advertising Academy, University of Antwerp Management School ; Conference date: 27-06-2008 Through 28-06-2008",

year = "2008",

language = "English",

booktitle = "Proceedings of the 7th International Conference on Research in Advertising (ICORIA), European Advertising Academy (ICORIA), University of Antwerp Management School, 2008, June 27 th - 28 th, Antwerp.",

publisher = "European Advertising Academy",

}

Beckmann, SC, Hansen, T, Thorbech, J & Matthiesen, L 2008, Animation effects in online banner ads: An experiment using ELAM. in Proceedings of the 7th International Conference on Research in Advertising (ICORIA), European Advertising Academy (ICORIA), University of Antwerp Management School, 2008, June 27 th - 28 th, Antwerp.. European Advertising Academy, International Conference on Research in Advertising (ICORIA), European Advertising Academy, University of Antwerp Management School, Antwerp, Belgium, 27/06/2008.

Animation effects in online banner ads: An experiment using ELAM. / Beckmann, Suzanne C.; Hansen, Torben; Thorbech, Jakob et al.
Proceedings of the 7th International Conference on Research in Advertising (ICORIA), European Advertising Academy (ICORIA), University of Antwerp Management School, 2008, June 27 th - 28 th, Antwerp.. European Advertising Academy, 2008.

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

TY - GEN

T1 - Animation effects in online banner ads

T2 - International Conference on Research in Advertising (ICORIA), European Advertising Academy, University of Antwerp Management School

AU - Beckmann, Suzanne C.

AU - Hansen, Torben

AU - Thorbech, Jakob

AU - Matthiesen, Lene

N1 - Conference code: 7

PY - 2008

Y1 - 2008

KW - bannerreklamer

KW - animation-edb

KW - elektronisk reklame

M3 - Article in proceedings

BT - Proceedings of the 7th International Conference on Research in Advertising (ICORIA), European Advertising Academy (ICORIA), University of Antwerp Management School, 2008, June 27 th - 28 th, Antwerp.

PB - European Advertising Academy

Y2 - 27 June 2008 through 28 June 2008

ER -