Animation effects in online banner ads: An experiment using ELAM

Suzanne C. Beckmann, Torben Hansen, Jakob Thorbech, Lene Matthiesen

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the 7th International Conference on Research in Advertising (ICORIA), European Advertising Academy (ICORIA), University of Antwerp Management School, 2008, June 27 th - 28 th, Antwerp.
Number of pages11
PublisherEuropean Advertising Academy
Publication date2008
Publication statusPublished - 2008
EventInternational Conference on Research in Advertising (ICORIA), European Advertising Academy, University of Antwerp Management School - Antwerp, Belgium
Duration: 27 Jun 200828 Jun 2008
Conference number: 7

Conference

ConferenceInternational Conference on Research in Advertising (ICORIA), European Advertising Academy, University of Antwerp Management School
Number7
CountryBelgium
CityAntwerp
Period27/06/200828/06/2008

Cite this

Beckmann, S. C., Hansen, T., Thorbech, J., & Matthiesen, L. (2008). Animation effects in online banner ads: An experiment using ELAM. In Proceedings of the 7th International Conference on Research in Advertising (ICORIA), European Advertising Academy (ICORIA), University of Antwerp Management School, 2008, June 27 th - 28 th, Antwerp. European Advertising Academy.
Beckmann, Suzanne C. ; Hansen, Torben ; Thorbech, Jakob ; Matthiesen, Lene. / Animation effects in online banner ads : An experiment using ELAM. Proceedings of the 7th International Conference on Research in Advertising (ICORIA), European Advertising Academy (ICORIA), University of Antwerp Management School, 2008, June 27 th - 28 th, Antwerp.. European Advertising Academy, 2008.
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title = "Animation effects in online banner ads: An experiment using ELAM",
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author = "Beckmann, {Suzanne C.} and Torben Hansen and Jakob Thorbech and Lene Matthiesen",
note = "L{\o}benr. 090617",
year = "2008",
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booktitle = "Proceedings of the 7th International Conference on Research in Advertising (ICORIA), European Advertising Academy (ICORIA), University of Antwerp Management School, 2008, June 27 th - 28 th, Antwerp.",
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Beckmann, SC, Hansen, T, Thorbech, J & Matthiesen, L 2008, Animation effects in online banner ads: An experiment using ELAM. in Proceedings of the 7th International Conference on Research in Advertising (ICORIA), European Advertising Academy (ICORIA), University of Antwerp Management School, 2008, June 27 th - 28 th, Antwerp.. European Advertising Academy, Antwerp, Belgium, 27/06/2008.

Animation effects in online banner ads : An experiment using ELAM. / Beckmann, Suzanne C.; Hansen, Torben; Thorbech, Jakob; Matthiesen, Lene.

Proceedings of the 7th International Conference on Research in Advertising (ICORIA), European Advertising Academy (ICORIA), University of Antwerp Management School, 2008, June 27 th - 28 th, Antwerp.. European Advertising Academy, 2008.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

TY - GEN

T1 - Animation effects in online banner ads

T2 - An experiment using ELAM

AU - Beckmann, Suzanne C.

AU - Hansen, Torben

AU - Thorbech, Jakob

AU - Matthiesen, Lene

N1 - Løbenr. 090617

PY - 2008

Y1 - 2008

KW - bannerreklamer

KW - animation-edb

KW - elektronisk reklame

M3 - Article in proceedings

BT - Proceedings of the 7th International Conference on Research in Advertising (ICORIA), European Advertising Academy (ICORIA), University of Antwerp Management School, 2008, June 27 th - 28 th, Antwerp.

PB - European Advertising Academy

ER -

Beckmann SC, Hansen T, Thorbech J, Matthiesen L. Animation effects in online banner ads: An experiment using ELAM. In Proceedings of the 7th International Conference on Research in Advertising (ICORIA), European Advertising Academy (ICORIA), University of Antwerp Management School, 2008, June 27 th - 28 th, Antwerp.. European Advertising Academy. 2008