Animation effects in online banner ads: An experiment using ELAM

Suzanne C. Beckmann, Torben Hansen, Jakob Thorbech, Lene Matthiesen

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the 7th International Conference on Research in Advertising (ICORIA), European Advertising Academy (ICORIA), University of Antwerp Management School, 2008, June 27 th - 28 th, Antwerp.
Number of pages11
PublisherEuropean Advertising Academy
Publication date2008
Publication statusPublished - 2008
EventInternational Conference on Research in Advertising (ICORIA), European Advertising Academy, University of Antwerp Management School - Antwerp, Belgium
Duration: 27 Jun 200828 Jun 2008
Conference number: 7

Conference

ConferenceInternational Conference on Research in Advertising (ICORIA), European Advertising Academy, University of Antwerp Management School
Number7
CountryBelgium
CityAntwerp
Period27/06/200828/06/2008

Cite this

Beckmann, S. C., Hansen, T., Thorbech, J., & Matthiesen, L. (2008). Animation effects in online banner ads: An experiment using ELAM. In Proceedings of the 7th International Conference on Research in Advertising (ICORIA), European Advertising Academy (ICORIA), University of Antwerp Management School, 2008, June 27 th - 28 th, Antwerp. European Advertising Academy.