Analyzing Effects of Advertising Using Conditional Logistic Regression

Kristina Birch

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

Original language	English
Title of host publication	Branding and Advertising
Editors	Lars Bech Christensen, Flemming Hansen
Number of pages	15
Place of Publication	Copenhagen
Publisher	Copenhagen Business School Press
Publication date	2003
Pages	133-147
ISBN (Print)	8763001187
Publication status	Published - 2003

Handle.net

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title = "Analyzing Effects of Advertising Using Conditional Logistic Regression",

keywords = "Reklame, Regressionsanalyser, Brands, K{\o}bsadf{\ae}rd, Teoretisk statistik",

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year = "2003",

language = "English",

isbn = "8763001187",

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KW - Købsadfærd

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BT - Branding and Advertising

A2 - Bech Christensen, Lars

A2 - Hansen, Flemming

PB - Copenhagen Business School Press

CY - Copenhagen

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