Analyzing Effects of Advertising Using Conditional Logistic Regression

Kristina Birch

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Original languageEnglish
    Title of host publicationBranding and Advertising
    EditorsLars Bech Christensen, Flemming Hansen
    Number of pages15
    Place of PublicationCopenhagen
    PublisherCopenhagen Business School Press
    Publication date2003
    Pages133-147
    ISBN (Print)8763001187
    Publication statusPublished - 2003

    Cite this

    Birch, K. (2003). Analyzing Effects of Advertising Using Conditional Logistic Regression. In L. Bech Christensen, & F. Hansen (Eds.), Branding and Advertising (pp. 133-147). Copenhagen Business School Press.