Analysing the Role of Crowdfunding in Entrepreneurial Ecosystems: A Social Media Event Study of Two Competing Product Launches

Karan Menon, Hannu Kärkkäinen, Jari Jussila, Jukka Huhtamäki, Raghava Rao Mukkamala, Lester Allan Lasrado, Ravi Vatrapu, Abid Hussain

Research output: Contribution to journalJournal articleResearchpeer-review

Abstract

The aim of the explorative study is to understand the role of crowdfunding in the facilitation of customer engagement for entrepreneurial ecosystems, using data from two recent events of competing product launches. We conducted an event study that employed content analysis and emotion analysis, as well as social set analysis (SSA) of Facebook data to uncover and better understand crowdfunder (investor and customer) engagement and interactions before, during and after a crowdfunding campaign event. Our paper focuses especially on the role of Jolla's tablet crowdfunding campaign in the development of its fanbase in relation with Nokia's tablet launch during Slush 2014 event. On the basis of the above analyses and related literature, we present propositions about various types of engagement with the potential to facilitate the evolution of entrepreneurial ecosystems. We discuss the results and evaluate the implications of crowdfunding on customer engagement for entrepreneurial ecosystems and conclude with directions for future work. One of the key contributions of the study is the introduction of a new data source and approach for co-creative interaction between companies and their customers, as well as an approach to support the study of ecosystems from a customer perspective.
The aim of the explorative study is to understand the role of crowdfunding in the facilitation of customer engagement for entrepreneurial ecosystems, using data from two recent events of competing product launches. We conducted an event study that employed content analysis and emotion analysis, as well as social set analysis (SSA) of Facebook data to uncover and better understand crowdfunder (investor and customer) engagement and interactions before, during and after a crowdfunding campaign event. Our paper focuses especially on the role of Jolla's tablet crowdfunding campaign in the development of its fanbase in relation with Nokia's tablet launch during Slush 2014 event. On the basis of the above analyses and related literature, we present propositions about various types of engagement with the potential to facilitate the evolution of entrepreneurial ecosystems. We discuss the results and evaluate the implications of crowdfunding on customer engagement for entrepreneurial ecosystems and conclude with directions for future work. One of the key contributions of the study is the introduction of a new data source and approach for co-creative interaction between companies and their customers, as well as an approach to support the study of ecosystems from a customer perspective.
LanguageEnglish
JournalInternational Journal of Entrepreneurship and Small Business
Volume33
Issue number4
Pages575-606
Number of pages32
ISSN1476-1297
DOIs
StatePublished - 2018

Bibliographical note

CBS Library does not have access to the material

Keywords

  • Crowdfunding
  • Ecosystem
  • Emotion analysis
  • Entrepreneurship
  • Purchase decision making
  • Social media
  • Social set analysis
  • SSA
  • Text analytics
  • Visual analytics

Cite this

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title = "Analysing the Role of Crowdfunding in Entrepreneurial Ecosystems: A Social Media Event Study of Two Competing Product Launches",
abstract = "The aim of the explorative study is to understand the role of crowdfunding in the facilitation of customer engagement for entrepreneurial ecosystems, using data from two recent events of competing product launches. We conducted an event study that employed content analysis and emotion analysis, as well as social set analysis (SSA) of Facebook data to uncover and better understand crowdfunder (investor and customer) engagement and interactions before, during and after a crowdfunding campaign event. Our paper focuses especially on the role of Jolla's tablet crowdfunding campaign in the development of its fanbase in relation with Nokia's tablet launch during Slush 2014 event. On the basis of the above analyses and related literature, we present propositions about various types of engagement with the potential to facilitate the evolution of entrepreneurial ecosystems. We discuss the results and evaluate the implications of crowdfunding on customer engagement for entrepreneurial ecosystems and conclude with directions for future work. One of the key contributions of the study is the introduction of a new data source and approach for co-creative interaction between companies and their customers, as well as an approach to support the study of ecosystems from a customer perspective.",
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author = "Karan Menon and Hannu K{\"a}rkk{\"a}inen and Jari Jussila and Jukka Huhtam{\"a}ki and Mukkamala, {Raghava Rao} and Lasrado, {Lester Allan} and Ravi Vatrapu and Abid Hussain",
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year = "2018",
doi = "10.1504/IJESB.2018.090363",
language = "English",
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pages = "575--606",
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Analysing the Role of Crowdfunding in Entrepreneurial Ecosystems : A Social Media Event Study of Two Competing Product Launches. / Menon, Karan; Kärkkäinen, Hannu ; Jussila, Jari; Huhtamäki, Jukka; Mukkamala, Raghava Rao; Lasrado, Lester Allan ; Vatrapu, Ravi; Hussain, Abid.

In: International Journal of Entrepreneurship and Small Business, Vol. 33, No. 4, 2018, p. 575-606.

Research output: Contribution to journalJournal articleResearchpeer-review

TY - JOUR

T1 - Analysing the Role of Crowdfunding in Entrepreneurial Ecosystems

T2 - International Journal of Entrepreneurship and Small Business

AU - Menon,Karan

AU - Kärkkäinen,Hannu

AU - Jussila,Jari

AU - Huhtamäki, Jukka

AU - Mukkamala,Raghava Rao

AU - Lasrado,Lester Allan

AU - Vatrapu,Ravi

AU - Hussain,Abid

N1 - CBS Library does not have access to the material

PY - 2018

Y1 - 2018

N2 - The aim of the explorative study is to understand the role of crowdfunding in the facilitation of customer engagement for entrepreneurial ecosystems, using data from two recent events of competing product launches. We conducted an event study that employed content analysis and emotion analysis, as well as social set analysis (SSA) of Facebook data to uncover and better understand crowdfunder (investor and customer) engagement and interactions before, during and after a crowdfunding campaign event. Our paper focuses especially on the role of Jolla's tablet crowdfunding campaign in the development of its fanbase in relation with Nokia's tablet launch during Slush 2014 event. On the basis of the above analyses and related literature, we present propositions about various types of engagement with the potential to facilitate the evolution of entrepreneurial ecosystems. We discuss the results and evaluate the implications of crowdfunding on customer engagement for entrepreneurial ecosystems and conclude with directions for future work. One of the key contributions of the study is the introduction of a new data source and approach for co-creative interaction between companies and their customers, as well as an approach to support the study of ecosystems from a customer perspective.

AB - The aim of the explorative study is to understand the role of crowdfunding in the facilitation of customer engagement for entrepreneurial ecosystems, using data from two recent events of competing product launches. We conducted an event study that employed content analysis and emotion analysis, as well as social set analysis (SSA) of Facebook data to uncover and better understand crowdfunder (investor and customer) engagement and interactions before, during and after a crowdfunding campaign event. Our paper focuses especially on the role of Jolla's tablet crowdfunding campaign in the development of its fanbase in relation with Nokia's tablet launch during Slush 2014 event. On the basis of the above analyses and related literature, we present propositions about various types of engagement with the potential to facilitate the evolution of entrepreneurial ecosystems. We discuss the results and evaluate the implications of crowdfunding on customer engagement for entrepreneurial ecosystems and conclude with directions for future work. One of the key contributions of the study is the introduction of a new data source and approach for co-creative interaction between companies and their customers, as well as an approach to support the study of ecosystems from a customer perspective.

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KW - Purchase decision making

KW - Social media

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