Analysing the Effect of Advertising on Purchase Using STAS and Logit Modelling

Lars Grønholdt, Lotte Yssing Hansen

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

Original languageEnglish
Title of host publicationRethinking European Marketing : Proceedings from the 30th EMAC conference May 8th-11th 2001, Bergen
Publication date2001
Publication statusPublished - 2001
EventThe 30th EMAC Annual Conference 2001 - Norwegian School of Economics, Bergen, Norway
Duration: 8 May 200111 May 2001
Conference number: 30

Conference

ConferenceThe 30th EMAC Annual Conference 2001
Number30
LocationNorwegian School of Economics
CountryNorway
CityBergen
Period08/05/200111/05/2001

Cite this

Grønholdt, L., & Yssing Hansen, L. (2001). Analysing the Effect of Advertising on Purchase Using STAS and Logit Modelling. In Rethinking European Marketing: Proceedings from the 30th EMAC conference May 8th-11th 2001, Bergen
Grønholdt, Lars ; Yssing Hansen, Lotte. / Analysing the Effect of Advertising on Purchase Using STAS and Logit Modelling. Rethinking European Marketing: Proceedings from the 30th EMAC conference May 8th-11th 2001, Bergen. 2001.
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title = "Analysing the Effect of Advertising on Purchase Using STAS and Logit Modelling",
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author = "Lars Gr{\o}nholdt and {Yssing Hansen}, Lotte",
year = "2001",
language = "English",
booktitle = "Rethinking European Marketing",

}

Grønholdt, L & Yssing Hansen, L 2001, Analysing the Effect of Advertising on Purchase Using STAS and Logit Modelling. in Rethinking European Marketing: Proceedings from the 30th EMAC conference May 8th-11th 2001, Bergen., Bergen, Norway, 08/05/2001.

Analysing the Effect of Advertising on Purchase Using STAS and Logit Modelling. / Grønholdt, Lars; Yssing Hansen, Lotte.

Rethinking European Marketing: Proceedings from the 30th EMAC conference May 8th-11th 2001, Bergen. 2001.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

TY - GEN

T1 - Analysing the Effect of Advertising on Purchase Using STAS and Logit Modelling

AU - Grønholdt, Lars

AU - Yssing Hansen, Lotte

PY - 2001

Y1 - 2001

KW - Reklame

KW - Reklameeffekt

KW - Modellering

KW - STAS

KW - Logit modelling

KW - Single-source data

M3 - Article in proceedings

BT - Rethinking European Marketing

ER -

Grønholdt L, Yssing Hansen L. Analysing the Effect of Advertising on Purchase Using STAS and Logit Modelling. In Rethinking European Marketing: Proceedings from the 30th EMAC conference May 8th-11th 2001, Bergen. 2001