Analysing the Effect of Advertising on Purchase Using STAS and Logit Modelling

Lars Grønholdt, Lotte Yssing Hansen

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

Original languageEnglish
Title of host publicationRethinking European Marketing : Proceedings from the 30th EMAC conference May 8th-11th 2001, Bergen
Publication date2001
Publication statusPublished - 2001
EventThe 30th EMAC Annual Conference 2001: Rethinking European Marketing - Norwegian School of Economics, Bergen, Norway
Duration: 8 May 200111 May 2001
Conference number: 30

Conference

ConferenceThe 30th EMAC Annual Conference 2001
Number30
LocationNorwegian School of Economics
CountryNorway
CityBergen
Period08/05/200111/05/2001

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