Analysing the Effect of Advertising on Purchase Using STAS and Logit Modelling

Lars Grønholdt, Lotte Yssing Hansen

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research

Original language	English
Title of host publication	Rethinking European Marketing : Proceedings from the 30th EMAC conference May 8th-11th 2001, Bergen
Publication date	2001
Publication status	Published - 2001
Event	The 30th EMAC Annual Conference 2001: Rethinking European Marketing - Norwegian School of Economics, Bergen, Norway Duration: 8 May 2001 → 11 May 2001 Conference number: 30

Conference	The 30th EMAC Annual Conference 2001
Number	30
Location	Norwegian School of Economics
Country/Territory	Norway
City	Bergen
Period	08/05/2001 → 11/05/2001

Handle.net

@inproceedings{b7ce98c0c02311db9769000ea68e967b,

title = "Analysing the Effect of Advertising on Purchase Using STAS and Logit Modelling",

keywords = "Reklame, Reklameeffekt, Modellering, STAS, Logit modelling, Single-source data",

author = "Lars Gr{\o}nholdt and {Yssing Hansen}, Lotte",

year = "2001",

language = "English",

booktitle = "Rethinking European Marketing",

note = "The 30th EMAC Annual Conference 2001 ; Conference date: 08-05-2001 Through 11-05-2001",

}

TY - GEN

T1 - Analysing the Effect of Advertising on Purchase Using STAS and Logit Modelling

AU - Grønholdt, Lars

AU - Yssing Hansen, Lotte

N1 - Conference code: 30

PY - 2001

Y1 - 2001

KW - Reklame

KW - Reklameeffekt

KW - Modellering

KW - STAS

KW - Logit modelling

KW - Single-source data

M3 - Article in proceedings

BT - Rethinking European Marketing

T2 - The 30th EMAC Annual Conference 2001

Y2 - 8 May 2001 through 11 May 2001

ER -