Analysing customer satisfaction data: A comparison of regression and artificial neural networks

Research output: Contribution to journalJournal articleResearchpeer-review

Original languageEnglish
JournalInternational Journal of Market Research
Volume47
Issue number2
Pages (from-to)121-130
Number of pages9
ISSN1470-7853
Publication statusPublished - 2005

Cite this

@article{181fe0d0dd0c11db84f6000ea68e967b,
title = "Analysing customer satisfaction data: A comparison of regression and artificial neural networks",
keywords = "Kvantitative metoder, Regressionsanalyser, Neurale netv{\ae}rk, Kundeservice, Kundetilfredshed",
author = "Lars Gr{\o}nholdt and Anne Martensen",
year = "2005",
language = "English",
volume = "47",
pages = "121--130",
journal = "International Journal of Market Research",
issn = "1470-7853",
publisher = "World Advertising Research Center Ltd.",
number = "2",

}

Analysing customer satisfaction data : A comparison of regression and artificial neural networks. / Grønholdt, Lars; Martensen, Anne.

In: International Journal of Market Research, Vol. 47, No. 2, 2005, p. 121-130.

Research output: Contribution to journalJournal articleResearchpeer-review

TY - JOUR

T1 - Analysing customer satisfaction data

T2 - A comparison of regression and artificial neural networks

AU - Grønholdt, Lars

AU - Martensen, Anne

PY - 2005

Y1 - 2005

KW - Kvantitative metoder

KW - Regressionsanalyser

KW - Neurale netværk

KW - Kundeservice

KW - Kundetilfredshed

M3 - Journal article

VL - 47

SP - 121

EP - 130

JO - International Journal of Market Research

JF - International Journal of Market Research

SN - 1470-7853

IS - 2

ER -