An interview-based measure of short-term advertising effects

Flemming Hansen, Jørgen Kai Olsen

Research output: Contribution to journalJournal articleResearchpeer-review

Original languageEnglish
JournalInternational Journal of Advertising
Volume21
Issue number4
Pages (from-to)455-480
Number of pages26
ISSN0265-0487
Publication statusPublished - 2002

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