An interview-based measure of short-term advertising effects

Flemming Hansen, Jørgen Kai Olsen

Research output: Contribution to journalJournal articleResearchpeer-review

Original languageEnglish
JournalInternational Journal of Advertising
Volume21
Issue number4
Pages (from-to)455-480
Number of pages26
ISSN0265-0487
Publication statusPublished - 2002

Cite this

Hansen, Flemming ; Olsen, Jørgen Kai. / An interview-based measure of short-term advertising effects. In: International Journal of Advertising. 2002 ; Vol. 21, No. 4. pp. 455-480.
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An interview-based measure of short-term advertising effects. / Hansen, Flemming; Olsen, Jørgen Kai.

In: International Journal of Advertising, Vol. 21, No. 4, 2002, p. 455-480.

Research output: Contribution to journalJournal articleResearchpeer-review

TY - JOUR

T1 - An interview-based measure of short-term advertising effects

AU - Hansen, Flemming

AU - Olsen, Jørgen Kai

N1 - Opstilling: Int

PY - 2002

Y1 - 2002

KW - Reklameeffekt

KW - Reklame

KW - Reklamekampagner

KW - Måling

KW - ASTAS

M3 - Journal article

VL - 21

SP - 455

EP - 480

JO - International Journal of Advertising

JF - International Journal of Advertising

SN - 0265-0487

IS - 4

ER -