Original language | English |
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Journal | International Journal of Advertising |
Volume | 21 |
Issue number | 4 |
Pages (from-to) | 455-480 |
Number of pages | 26 |
ISSN | 0265-0487 |
Publication status | Published - 2002 |
An interview-based measure of short-term advertising effects
Flemming Hansen, Jørgen Kai Olsen
Research output: Contribution to journal › Journal article › Research › peer-review