@phdthesis{35ab33c0dd0c11db84f6000ea68e967b,
title = "An Experimental Field Study on the Effectiveness of Grocer Media Advertising Measuring Ad Recall and Recognition, Purchase Intentions and Short-Term Sales",
keywords = "Detailhandel, Reklamemedier, Medieplanl{\ae}gning, Butikscentre, Butikker, Reklame, Ph.D.",
author = "Ker-ni, {Vivienne Heng}",
note = "Opstilling: 659.1 ker L{\o}be nr.: 052525",
year = "2004",
language = "English",
isbn = "8759382554",
series = "Ph.D.serie",
publisher = "Samfundslitteratur",
address = "Denmark",
}