An Experimental Field Study on the Effectiveness of Grocer Media Advertising Measuring Ad Recall and Recognition, Purchase Intentions and Short-Term Sales

Vivienne Heng Ker-ni

Research output: Book/ReportPh.D. thesisResearch

Original languageEnglish
Place of PublicationFrederiksberg
PublisherSamfundslitteratur
Number of pages174
ISBN (Print)8759382554
Publication statusPublished - 2004
SeriesPh.D.serie

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