An Evaluation of Corporate Brand Character

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

Original language	English
Title of host publication	Branding and Advertising
Editors	Flemming Hansen, Lars Bech Christensen
Number of pages	11
Place of Publication	Copenhagen
Publisher	Copenhagen Business School Press
Publication date	2003
Pages	59-69
ISBN (Print)	8763001187
Publication status	Published - 2003

Handle.net

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title = "An Evaluation of Corporate Brand Character",

keywords = "Corporate branding, Virksomhedens identitet",

author = "Pernille Schnoor",

note = "Opstilling: 659.18 bra L{\o}be nr.: 0310719",

year = "2003",

language = "English",

isbn = "8763001187",

pages = "59--69",

editor = "Flemming Hansen and \{Bech Christensen\}, Lars",

booktitle = "Branding and Advertising",

publisher = "Copenhagen Business School Press",

address = "Denmark",

}

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KW - Virksomhedens identitet

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SN - 8763001187

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BT - Branding and Advertising

A2 - Hansen, Flemming

A2 - Bech Christensen, Lars

PB - Copenhagen Business School Press

CY - Copenhagen

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