An Entrepreneur's Guide to Surviving the "Death Valley Curve"

Thomas Ritter, Carsten Lund Pedersen

Research output: Contribution to journalJournal articleResearchpeer-review


The so-called “death valley curve” represents a crucial early phase of new ventures, when substantial work on a new enterprise has begun but no sufficient revenue has been generated. During this period, companies deplete their initial capital in their quest to establish the business. To help navigate this tricky time, the authors have created a matrix with four phases of new entrepreneurial ventures and the strategic challenges in each phase.
Original languageEnglish
JournalHarvard Business Review Digital Articles
Number of pages8
Publication statusPublished - 2022

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