An empirical investigation on an extended model of brand loyalty: LISREL-results from a Danish survey

Jan Møller Jensen; Torben Hansen

An empirical investigation on an extended model of brand loyalty: LISREL-results from a Danish survey

Jan Møller Jensen
, Torben Hansen

Department of Marketing

Research output: Contribution to conference › Paper › Research › peer-review

Original language	English
Publication date	2004
Publication status	Published - 2004
Event	The 11th International Conference on Retailing and Services Science - Prag, Czech Republic Duration: 10 Jul 2004 → 13 Jul 2004 Conference number: 11

Conference

Conference	The 11th International Conference on Retailing and Services Science
Number	11
Country/Territory	Czech Republic
City	Prag
Period	10/07/2004 → 13/07/2004

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Cite this

@conference{4411c2b0c02111db9769000ea68e967b,

title = "An empirical investigation on an extended model of brand loyalty: LISREL-results from a Danish survey",

keywords = "Danmark, Branding, Brand loyalty",

author = "\{M{\o}ller Jensen\}, Jan and Torben Hansen",

note = "Opstilling: 658.804 m{\o}l L{\o}be nr.: 046121; The 11th International Conference on Retailing and Services Science ; Conference date: 10-07-2004 Through 13-07-2004",

year = "2004",

language = "English",

}