An empirical investigation on an extended model of brand loyalty: LISREL-results from a Danish survey

Jan Møller Jensen, Torben Hansen

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication date2004
Publication statusPublished - 2004
EventThe 11th International Conference on Retailing and Services Science - Prag, Czech Republic
Duration: 10 Jul 200413 Jul 2004
Conference number: 11

Conference

ConferenceThe 11th International Conference on Retailing and Services Science
Number11
CountryCzech Republic
CityPrag
Period10/07/200413/07/2004

Cite this

Møller Jensen, J., & Hansen, T. (2004). An empirical investigation on an extended model of brand loyalty: LISREL-results from a Danish survey. Paper presented at The 11th International Conference on Retailing and Services Science, Prag, Czech Republic.