An empirical examination of brand loyalty

Jan Møller Jensen, Torben Hansen

Research output: Contribution to journal › Journal article › Research › peer-review

Original language	English
Journal	Journal of Product and Brand Management
Volume	15
Issue number	7
Pages (from-to)	442-449
ISSN	1061-0421
Publication status	Published - 2006

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@article{e1f4d070f8ad11db9160000ea68e967b,

title = "An empirical examination of brand loyalty",

keywords = "Brand loyalty, K{\o}bsadf{\ae}rd, Forbrugeradf{\ae}rd",

author = "{M{\o}ller Jensen}, Jan and Torben Hansen",

year = "2006",

language = "English",

volume = "15",

pages = "442--449",

journal = "Journal of Product and Brand Management",

issn = "1061-0421",

publisher = "Emerald Group Publishing",

number = "7",

}