ASTAS is an attitudinal measure of STAS-like effects of different campaigns, brands and media. It is developed in the Nordic countries in the absence of 'real single source data’ and with a media environment dominated by print advertising. It turns out, that the measure has promising qualities, also for use in other than Nordic environments.
|Number of pages||14|
|Publication status||Published - 2000|
|Event||4th ACR Asian-Pacific Conference 2000 - Gold Coast, Australia|
Duration: 16 Mar 2000 → 18 Mar 2000
Conference number: 4
|Conference||4th ACR Asian-Pacific Conference 2000|
|Period||16/03/2000 → 18/03/2000|