Abstract
| Original language | English |
|---|---|
| Publication date | 2000 |
| Number of pages | 14 |
| Publication status | Published - 2000 |
| Event | 4th ACR Asian-Pacific Conference 2000 - Gold Coast, Australia Duration: 16 Mar 2000 → 18 Mar 2000 Conference number: 4 |
Conference
| Conference | 4th ACR Asian-Pacific Conference 2000 |
|---|---|
| Number | 4 |
| Country | Australia |
| City | Gold Coast |
| Period | 16/03/2000 → 18/03/2000 |
Cite this
}
An Attitudinal Measure of ad Effects. / Hansen, Flemming.
2000. Paper presented at 4th ACR Asian-Pacific Conference 2000, Gold Coast, Australia.Research output: Contribution to conference › Paper › Research › peer-review
TY - CONF
T1 - An Attitudinal Measure of ad Effects
AU - Hansen, Flemming
N1 - Sider: 14
PY - 2000
Y1 - 2000
N2 - ASTAS is an attitudinal measure of STAS-like effects of different campaigns, brands and media. It is developed in the Nordic countries in the absence of 'real single source data’ and with a media environment dominated by print advertising. It turns out, that the measure has promising qualities, also for use in other than Nordic environments.
AB - ASTAS is an attitudinal measure of STAS-like effects of different campaigns, brands and media. It is developed in the Nordic countries in the absence of 'real single source data’ and with a media environment dominated by print advertising. It turns out, that the measure has promising qualities, also for use in other than Nordic environments.
KW - Reklameeffekt
KW - Måling
KW - ASTAS
KW - STAS
M3 - Paper
ER -