An Attitudinal Measure of ad Effects

Flemming Hansen

Research output: Contribution to conferencePaperResearchpeer-review

Abstract

ASTAS is an attitudinal measure of STAS-like effects of different campaigns, brands and media. It is developed in the Nordic countries in the absence of 'real single source data’ and with a media environment dominated by print advertising. It turns out, that the measure has promising qualities, also for use in other than Nordic environments.
Original languageEnglish
Publication date2000
Number of pages14
Publication statusPublished - 2000
Event4th ACR Asian-Pacific Conference 2000 - Gold Coast, Australia
Duration: 16 Mar 200018 Mar 2000
Conference number: 4

Conference

Conference4th ACR Asian-Pacific Conference 2000
Number4
CountryAustralia
CityGold Coast
Period16/03/200018/03/2000

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