In this paper, we investigate how to assess technologies to be licensed out. To this end, we propose an approach that enables large corporations to scrutinize their portfolio of technologies in order to establish values ranges to support a negotiation process. In addition, we offer a rationale for negotiating licensing agreements which relies upon market data and/or economic assessment to couch the valuation. We conclude by highlighting pros and cons of our approach, its potential generalization to other companies, and how it can be used to indicate value drivers to gear the R&D strategy.
|Published - 2011
|The 18th International Annual EurOMA Conference 2011: Exploring Interfaces - University of Cambridge, Cambridge, United Kingdom
Duration: 3 Jul 2011 → 6 Jul 2011
Conference number: 18
|The 18th International Annual EurOMA Conference 2011
|University of Cambridge
|03/07/2011 → 06/07/2011