An Approach to Evaluate a Portfolio of Technologies for Licensing Out

Leonardo Santiago, Daniel T. Elói-Santos, Marcela Martinelli, Luciana Hashiba Horta

Research output: Contribution to conferencePaperResearchpeer-review

Abstract

In this paper, we investigate how to assess technologies to be licensed out. To this end, we propose an approach that enables large corporations to scrutinize their portfolio of technologies in order to establish values ranges to support a negotiation process. In addition, we offer a rationale for negotiating licensing agreements which relies upon market data and/or economic assessment to couch the valuation. We conclude by highlighting pros and cons of our approach, its potential generalization to other companies, and how it can be used to indicate value drivers to gear the R&D strategy.
Original languageEnglish
Publication date2011
Publication statusPublished - 2011
Externally publishedYes
EventThe 18th International Annual EurOMA Conference 2011 - Cambridge, United Kingdom
Duration: 3 Jul 20116 Jul 2011
Conference number: 18
http://www.euroma2011.org/

Conference

ConferenceThe 18th International Annual EurOMA Conference 2011
Number18
CountryUnited Kingdom
CityCambridge
Period03/07/201106/07/2011
Internet address

Bibliographical note

CBS Library does not have access to the material

Cite this

Santiago, L., Elói-Santos, D. T., Martinelli, M., & Horta, L. H. (2011). An Approach to Evaluate a Portfolio of Technologies for Licensing Out. Paper presented at The 18th International Annual EurOMA Conference 2011, Cambridge, United Kingdom.
Santiago, Leonardo ; Elói-Santos, Daniel T. ; Martinelli, Marcela ; Horta, Luciana Hashiba. / An Approach to Evaluate a Portfolio of Technologies for Licensing Out. Paper presented at The 18th International Annual EurOMA Conference 2011, Cambridge, United Kingdom.
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Santiago, L, Elói-Santos, DT, Martinelli, M & Horta, LH 2011, 'An Approach to Evaluate a Portfolio of Technologies for Licensing Out' Paper presented at, Cambridge, United Kingdom, 03/07/2011 - 06/07/2011, .

An Approach to Evaluate a Portfolio of Technologies for Licensing Out. / Santiago, Leonardo ; Elói-Santos, Daniel T.; Martinelli, Marcela; Horta, Luciana Hashiba.

2011. Paper presented at The 18th International Annual EurOMA Conference 2011, Cambridge, United Kingdom.

Research output: Contribution to conferencePaperResearchpeer-review

TY - CONF

T1 - An Approach to Evaluate a Portfolio of Technologies for Licensing Out

AU - Santiago, Leonardo

AU - Elói-Santos, Daniel T.

AU - Martinelli, Marcela

AU - Horta, Luciana Hashiba

N1 - CBS Library does not have access to the material

PY - 2011

Y1 - 2011

N2 - In this paper, we investigate how to assess technologies to be licensed out. To this end, we propose an approach that enables large corporations to scrutinize their portfolio of technologies in order to establish values ranges to support a negotiation process. In addition, we offer a rationale for negotiating licensing agreements which relies upon market data and/or economic assessment to couch the valuation. We conclude by highlighting pros and cons of our approach, its potential generalization to other companies, and how it can be used to indicate value drivers to gear the R&D strategy.

AB - In this paper, we investigate how to assess technologies to be licensed out. To this end, we propose an approach that enables large corporations to scrutinize their portfolio of technologies in order to establish values ranges to support a negotiation process. In addition, we offer a rationale for negotiating licensing agreements which relies upon market data and/or economic assessment to couch the valuation. We conclude by highlighting pros and cons of our approach, its potential generalization to other companies, and how it can be used to indicate value drivers to gear the R&D strategy.

M3 - Paper

ER -

Santiago L, Elói-Santos DT, Martinelli M, Horta LH. An Approach to Evaluate a Portfolio of Technologies for Licensing Out. 2011. Paper presented at The 18th International Annual EurOMA Conference 2011, Cambridge, United Kingdom.