An Agency Theory Perspective on the Purchase of Marketing Services

Wendy L. Tate, Lisa M. Ellram, Lydia Bals, Evi Hartmann, Wendy van der Valk

Research output: Contribution to journal › Journal article › Research › peer-review

Original language	English
Journal	Industrial Marketing Management
Volume	39
Issue number	5
Pages (from-to)	806-819
ISSN	0019-8501
DOIs	https://doi.org/10.1016/j.indmarman.2009.08.005
Publication status	Published - 2010

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@article{c094f430c79711dea6a6000ea68e967b,

title = "An Agency Theory Perspective on the Purchase of Marketing Services",

author = "Tate, {Wendy L.} and Ellram, {Lisa M.} and Lydia Bals and Evi Hartmann and Valk, {Wendy van der}",

year = "2010",

doi = "10.1016/j.indmarman.2009.08.005",

language = "English",

volume = "39",

pages = "806--819",

journal = "Industrial Marketing Management",

issn = "0019-8501",

publisher = "Elsevier",

number = "5",

}

TY - JOUR

T1 - An Agency Theory Perspective on the Purchase of Marketing Services

AU - Tate, Wendy L.

AU - Ellram, Lisa M.

AU - Bals, Lydia

AU - Hartmann, Evi

AU - Valk, Wendy van der

PY - 2010

Y1 - 2010

U2 - 10.1016/j.indmarman.2009.08.005

DO - 10.1016/j.indmarman.2009.08.005

M3 - Journal article

SN - 0019-8501

VL - 39

SP - 806

EP - 819

JO - Industrial Marketing Management

JF - Industrial Marketing Management

IS - 5

ER -